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GNC · 1 week ago

Sr. Manager, Performance Marketing

Pittsburgh, PA

Full-time

Hybrid

Senior Level

$115K/yr - $125K/yr

6+ years exp

GNC is a global leader in health and wellness innovation, and they are seeking a strategic and data-driven Sr. Manager of Performance Marketing. This role is responsible for leading and optimizing paid media and acquisition efforts across digital channels to drive customer growth, retention, and ROI while managing a high-performing team.

Health CareManufacturingNutritionRetailWellness

Hiring Manager

Carlos Tapia

Responsibilities

Own day-to-day performance marketing execution across Paid Search, Shopping, Affiliate, and Meta, ensuring efficient spend, strong ROAS, and traffic growth to GNC.com

Analyze performance data daily and weekly, identifying trends, optimizing budgets, and reallocating investment to maximize incremental revenue

Develop, launch, and iterate campaigns grounded in testing and performance insights — including ad copy, creative, landing pages, and audience segmentation

Continuously evaluate incremental ROAS and contribution, ensuring that channel spend drives measurable business impact

Partner closely with analytics, finance and marketing teams to model performance scenarios, forecast results, and refine channel-level investment decisions

Build and manage an always-on testing roadmap, including A/B tests for creative, audience, and bidding strategies to improve conversion and efficiency

Monitor and optimize affiliate performance, identifying top partners, optimizing placements, and ensuring payout structures support profitable growth

Leverage platform tools and automation (e.g., bid strategies, audience signals, feed optimizations) to drive smarter, more efficient campaign performance

Collaborate with the site and merchandising teams to ensure paid media aligns with promotional calendars, new product launches, and merchandising priorities

Pull and interpret performance reports to clearly communicate channel insights, learnings, and recommendations to cross-functional partners and leadership

Stay ahead of digital marketing trends and platform updates, applying new best practices, betas, and technologies to improve results

Proactively identify channel expansion opportunities, testing new audience segments, networks, or placements to scale profitable acquisition

Additional duties as assigned

Qualification

Performance MarketingDigital MarketingCross-functional ManagementSalesforceOrdergrooveAI ExperienceCohort AnalysisCommunication Skills

Required

Bachelor's degree in Marketing, Merchandising, Business, or related field

6+ years operating and scaling a DTC subscription program end-to-end (supplements strongly preferred)

Mindset for growth and thinking differently, experience with AI a plus

Excellent cross-functional program management and crisp written/verbal communication

Strong analytics and comfort with cohort analysis

Preferred

Platform fluency with Salesforce and Ordergroove

Company

GNC

Glassdoor3.3

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

Founded in 1935

Pittsburgh, Pennsylvania, USA

10001+ employees