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Stand Together · 2 weeks ago

Senior Marketing Analytics & Insights Partner

Arlington, VA

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems. As a Senior Marketing Analytics & Insights Partner, you will translate complex business challenges into measurement frameworks and data-driven insights, collaborating with senior leaders to enhance decision-making and strategies for achieving business goals.

GovernmentNon ProfitTrading Platform

Responsibilities

Lead the development and/or enhancement of measurement frameworks for key customer, business, content, and other marketing initiatives. Identify relevant benchmarks or goals and ensure they align with business outcomes and strategic objectives, collaborating with key leaders

Develop periodic (monthly) results summaries against established goals and benchmarks and pull through relevant data-driven insights and actionable recommendations, working across capabilities and other stakeholders

Translate intricate business performance inquiries into clear analytical methods and learning agendas that promote experimentation, action, and valuable insights

Identify opportunities through data-driven insights that influence decisions and strategy to drive desired business outcomes

Design, create, and maintain executive-facing Tableau dashboards, visualizations, and analyses that reveal key trends, insights, and opportunities, enabling informed decision-making

Conduct cross-functional, channel, product, content, and/or customer/audience analysis to uncover performance drivers and relevant improvement opportunities or communicate performance against objectives

Provide clear, data-driven insights through engaging storytelling, enabling senior leaders to make more informed decisions

Collaborate with capability leaders and subject matter execution experts to align measurement taxonomies and frameworks from the start of the project to its completion, maximizing learnings and results throughout the project lifecycle

Advance data literacy and analytical data-driven thinking across the organization by evangelizing best practices in analysis, data storytelling, and data visualization

Qualification

TableauBusiness AnalyticsData VisualizationCross-Channel Digital MarketingData StorytellingAnalytical ThinkingCommunication SkillsCollaboration

Required

10-15 years of experience as a Sr. Business Analyst, Marketing Data Analyst, or Business or Product Strategy Analyst with proven skills conducting business and marketing performance analytics and measurement in a complex environment

Prior experience in Business Analytics, Cross-Channel Digital Marketing (search, social, email, content, influencer, video, Web), Offline Marketing (TV, Radio, Print, OOH, Event), Lifecycle Performance marketing (Paid Media, Retention, Lead Gen), Product Marketing, and/or Strategic Brand Marketing. Proven ability to define and apply measurement frameworks aligned with business models or customer journeys to drive business outcomes

Skilled in Tableau, data wrangling, and data visualization, capable of building or leading the creation of clear, intuitive, and scalable dashboards or conducting advanced data analyses appropriate for the project and identified learning agendas

Familiarity with common digital marketing channels and platforms such as: Meta, X, LinkedIn, Google, YouTube, Tradedesk, Google Analytics 4, Segment (CDP), Iterable (Email), Salesforce, Snowflake, Funnel.io, Sprinklr, Meltwater, etc

Excellent communication and storytelling abilities—able to synthesize complex data into easy-to-understand, data-driven insights that resonate with senior leaders

Comfortable multi-tasking and working collaboratively in a fast-paced, high-impact, and results-focused environment

Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect