Vertex · 3 months ago
Senior Director, Digital Customer Engagement
Boston, MA
Full-time
Hybrid
Director/Executive
$226K/yr - $338K/yr
12+ years expVertex is a global biotechnology company that invests in scientific innovation, and they are seeking an experienced commercial leader to lead North America’s Digital Customer Engagement team. The Senior Director will implement customer experiences via digital channels and collaborate with various stakeholders to drive brand utilization and business objectives.
Computer Software
Responsibilities
Establish the North America commercial digital strategy to complement Business Unit customer facing strategies. Collaborates closely with department peers (Engagement Leads), Business Unit (Heads of Marketing & Sales) and cross-functional stakeholders (DTE) to translate HCP and patient strategies to drive brand utilization and other brand objectives
Identify key digital capabilities gaps yielding more efficient content development and delivery, addressing and anticipating customer needs. Develop a long-range capabilities roadmap to meet emerging business objectives
Leads a team of digital operators and key vendor partners to deliver non-personal promotion tactics efficiently and under budget
Partners with a team of digital analysts and key vendor partners to provide strategic recommendations, establish key performance indicators and and tactical performance analysis on non-personal promotional tactics
Leads the development and evolution of a digital operating model to ensure efficient operations across multiple internal and external stakeholders (content transformation, campaign operations across web, email, business roadmap for evolving digital engagement capabilities
Leads the commercial organization's identification and evaluation of digital health opportunities to support business objectives. Provide thought leadership and best practice advocacy to North America Commercial colleagues
Executes business plans for specifically assigned projects
Qualification
Required
Demonstrated progression of responsibility and leadership leading change management programs in a matrix organization
Demonstrated excellence in developing commercial digital strategy and tactical implementation, project planning, technology implementation and communication
Demonstrated excellence in HCP and patient marketing in a life sciences organization
Demonstrated ability to develop solutions to complex problems with creativity and innovation
Demonstrated ability in the use of artificial intelligence to advance key business objectives
Proven ability to meet deadlines on multiple projects
Strong and comprehensive understanding of the legal and regulatory environment
Effective communication skills, both verbal and written to negotiate internally/externally often at higher levels
Ability to successfully navigate a fast-paced environment
Ability to manage and lead a highly innovative team aimed at transforming the lives of people with serious diseases, their families and society
Bachelor's degree in marketing, business or science discipline
Requires 12 years of experience in pharmaceutical or biotechnology experience, leading omnichannel/digital programs, and 5 years of supervisory/management experience, or equivalent combination of education and experience
Preferred
MBA preferred
Benefits
Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)
Company
Vertex
Vendor intelligence that combs through your supplier, manufacturer, logistics data to detect where you're leaving money on the table.
2-10 employees
H1B Sponsorship
Vertex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Early StageCompany data provided by crunchbase