Known · 3 months ago
Manager, Ad Ops
New York, NY
Full-time
Onsite
Mid Level
$90K/yr - $105K/yr
3+ years expKnown is a modern marketing company that combines art and science to tackle the challenges marketers face today. As a Manager of Ad Operations, you will oversee the execution of digital campaigns, collaborate with various teams, and drive operational excellence while mentoring junior team members.
AdvertisingBusiness DevelopmentMarketingSocialSocial Media
Responsibilities
Oversee and contribute to the full lifecycle of digital campaign execution, including pre-launch consultation (tagging strategy, measurement planning, attribution setup), in-flight troubleshooting, and post-launch analysis
Ensure the accurate implementation of ad tags and pixels across platforms, aligning with technical specifications and campaign objectives
Collaborate with internal media, creative, and analytics teams, as well as external partners, to ensure technical precision and flawless execution
Lead QA efforts and troubleshooting processes to uphold campaign integrity and performance
Monitor and continuously improve operational workflows, with a focus on increasing efficiency, accuracy, and scalability
Own and maintain key operational tools such as the Creative Rotation Sheet (CRS), ensuring accurate and timely updates
Develop and document best practices for tagging, trafficking, and tracking implementation across platforms and clients
Serve as a go-to resource for junior Ad Ops team members, offering guidance, peer review, and informal mentorship to strengthen team capabilities
Collaborate closely with cross-functional teams to align on campaign execution requirements and resolve technical challenges efficiently
Foster a culture of collaboration, accountability, and operational excellence across the Media Science and media teams
Stay current on developments in ad tech, privacy regulations (e.g., cookie deprecation), platform capabilities, and industry standards
Conduct research and analysis on emerging technologies or policy changes and provide strategic recommendations for internal practices and client impact
Contribute to the development and refinement of operational strategies to meet evolving client and market needs
Qualification
Required
3+ years of hands-on experience in digital ad operations within a media agency or ad-tech environment
Deep expertise in ad trafficking, tagging, pixeling, and troubleshooting in an executional workflow
Strong understanding of the ad-tech ecosystem, including data privacy trends and measurement strategies
Proven ability to work independently, manage multiple projects simultaneously, and meet deadlines with minimal supervision
High attention to detail and a strong commitment to QA and operational precision
Strong communicator who thrives in collaborative, cross-functional team environments
Positive, solutions-oriented mindset with a focus on creating a smooth and constructive experience for internal teams and external partners
Comfortable working through ambiguity and bringing structure to evolving or undefined processes with composure, adaptability, and a strong sense of ownership
Proficiency in Campaign Manager 360 (formerly Google Campaign Manager) for ad server tagging and trafficking
Proficiency with tracking/measurement tools, especially Google Tag Manager (GTM); familiarity with Adobe, Tealium, Oracle, Segment is a plus
Working knowledge of tracking and tag implementation across major social platforms (Meta, YouTube, LinkedIn, TikTok, X, Snapchat, etc.)
Experience with HTML, JavaScript, and other web technologies for tag and pixel implementation
Strong skills in Excel for campaign data management and troubleshooting
Preferred
App tracking experience is a strong plus
Benefits
Unlimited paid time off
401k with company matching and no vesting period
Annual bonuses
Generous medical plan
Paid parental leave
Company
Known
Known is a marketing agency that offers data science, research, and technology.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-02-05Acquired
Leadership Team
Kern Schireson
Chairman and CEO
Recent News
2024-02-03
InvestmentNews
2023-11-27
MediaPost.com
2023-09-27
Company data provided by crunchbase