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Capital One · 2 months ago

Senior Associate, SEO Marketing| Retail Bank

Wilmington, DE

Full-time

Onsite

Mid, Senior Level

$86K/yr - $98K/yr

4+ years exp

Capital One is a growing financial institution that focuses on providing a best-in-class web and SEO experience. The SEO Marketing Senior Associate role is responsible for executing marketing practices across various SEO workstreams to enhance organic growth and customer engagement.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

Incorporate SEO best practices into all marketing to improve organic rankings, traffic and accounts to Capital One web properties

Review organic search research (content gap, competitive, technical, etc.) to identify relevant trends and patterns to inform on-site & off-site development

Create holistic editorial briefs, leading to compelling customer and prospect communications

Review and provide feedback on marketing channel assets, such as articles and videos; apply foundational industry, bank and Capital One product knowledge to improve these assets

Manage marketing creative review processes in workflow management systems

Tactfully negotiate compromises and common ground with stakeholders to find solutions during creative development

Monitor, manage and organize SEO intake requests from internal and external partner groups; digest information and communicate relevant points to agencies and internal partners

Flawlessly execute a well-managed governance process to ensure audit readiness for all consumer-facing marketing assets

Provide feedback and share with key stakeholders on web analytics, KPIs and SEO reports to highlight business-relevant insights; create and manage dashboards for respective KPIs

Day-to-day management of agency partners; including building and iterating on meeting agendas, compiling takeaways and action items, communicating leadership messages to partners and handling all scheduling and logistics

Seamlessly manage a budget across multiple internal partners and external agencies

Manage workload in agile environment

This role reports to Senior Manager, SEO

Keyword Research & Analysis: Conduct in-depth keyword research to identify high-intent queries related to checking accounts, online banking, financial wellness, and competitor products. You'll uncover opportunities across the entire customer journey

On-Page SEO: Master the art of on-page optimization, ensuring all new and existing content (articles, landing pages, FAQs, product pages) is perfectly optimized for our target keywords. This includes writing compelling meta descriptions, structuring content with proper headers, optimizing images, and building a smart internal linking strategy

Performance Monitoring & Reporting: Constantly measure what matters. You’ll use tools like Google Analytics, Google Search Console, and SEMrush to monitor rankings, traffic, engagement, and conversions. You’ll deliver clear, actionable insights and reports to stakeholders in partnership with business analyst and data analyst support

Content Strategy & Planning: Develop and manage a robust content calendar for our checking account products. Your strategy will be grounded in SEO insights, customer research, and business priorities, addressing topics like "how to open a checking account," "understanding overdraft options," and "benefits of mobile banking."

Content Creation & Management: Write, edit, and publish clear, empathetic, and jargon-free content that simplifies complex financial topics. You'll collaborate with freelance writers, designers, and video producers to create a rich mix of content formats

Compliance & Brand Alignment: Work closely with our Legal and Compliance partners to ensure all content is accurate, transparent, and meets the strict standards of a regulated financial institution. You'll become an expert in our brand voice and tone

Competitive Analysis: Keep a pulse on the competitive landscape, analyzing what other banks and fintech companies are doing in the content and SEO space to ensure Capital One remains a leader

Innovate: find the leverage and maximize value in the ever-changing search landscape with a focus on AIO and GEO measurement, technical and content strategies implementation

Qualification

SEO StrategyKeyword ResearchGoogle AnalyticsContent MarketingG-SuiteGoogle Search ConsoleAgile MarketingPerformance MonitoringTechnical SEOCompliance Knowledge