Phocas Software · 8 hours ago
Global Director of Demand Generation
Costa Mesa, CA
Full-time
Hybrid
Director/Executive
$160K/yr - $180K/yrPhocas Software is a profitable, growing SaaS company with a loyal customer base and a category-leading product. The Global Director of Demand Generation will own the strategy and execution that drives pipeline and revenue growth through integrated marketing programs, ensuring marketing investments deliver measurable impact.
Data ManagementInformation TechnologyRoboticsSoftware
Responsibilities
Develop and execute an integrated, multi-channel demand strategy across digital, ABM, field, content syndication, and outbound programs
Build and manage campaigns that deliver qualified pipeline for new logo acquisition and customer expansion
Partner with Customer and Product Marketing to drive cross-sell, upsell, and adoption programs for existing customers
Collaborate with Channel Marketing to align partner demand generation campaigns and initiatives
Lead the digital and performance marketing team in continuous testing, experimentation, and optimization
Work closely with Revenue Operations to enhance lead management, campaign attribution, and funnel reporting frameworks
Establish dashboards and KPIs to track campaign effectiveness, funnel conversion, and ROI
Mentor and grow a high-performing global demand generation team and manage external vendors and agency relationships
Make data-driven investment decisions to allocate spend across campaigns and channels for maximum return
Qualification
Required
Proven success scaling pipeline engines in multi-segment SaaS businesses (SMB to Enterprise)
Deep expertise across inbound, outbound, ABM, digital, and lifecycle marketing
Strong understanding of marketing analytics, attribution, and automation best practices
Skilled in developing multi-channel campaigns and managing large-scale budgets
Experienced in leading and mentoring cross-functional marketing teams
Strategic and analytical mindset—comfortable balancing creativity with performance metrics
Preferred
Experience driving pipeline efficiency improvements (CAC, payback period) in high-growth SaaS companies
Familiarity with HubSpot, Salesforce, 6sense, or similar demand orchestration tools
Experience building ABM frameworks or revenue-based marketing models
Global marketing experience with regional campaign localization
Background in data or analytics software, or B2B SaaS selling into the Office of the CFO or CIO
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Work From Home
Wellness Resources
Company
Phocas Software
Phocas is a SaaS company delivering an all-in-one BI and FP&A platform built for wholesale distribution, manufacturing, and retail businesses.
Founded in 1999
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$41.91MKey Investors
Accel-KKREllerston CapitalOneVentures
2025-10-15Private Equity
2025-10-15Acquired
2021-01-28Series Unknown· $34.52M
Leadership Team
Blair Cassidy
Chief Product & Technology Officer
Michael Grantham
Head of Technology
Recent News
Venture Capital Firms
2025-10-16
Morningstar.com
2025-04-23
Company data provided by crunchbase