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URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) · 13 hours ago

URBN Paid Search Associate

Philadelphia, PA

Full-time

Onsite

Entry, Mid Level

2+ years exp

URBN is a company that encompasses brands like Urban Outfitters, Anthropologie Group, Free People, and Nuuly, and they are seeking a Paid Search Associate to drive the growth of their paid marketing programs. The role involves managing paid search campaigns, conducting keyword research, and collaborating with cross-functional partners to optimize performance and support user acquisition.

ApparelFashionLifestyleWeb Design

H1B Sponsor Likely

Responsibilities

Lead the daily, hands-on management and tactical optimizations of paid search campaigns across major platforms (Google Ads, Bing Ads) to meet and exceed key performance indicators like ROAS and revenue targets

Proactively conduct in-depth keyword research, competitive analysis, and audience segmentation to identify new growth opportunities, manage negative keywords, and ensure full query coverage

Draft concise weekly and monthly performance summaries, clearly translating complex data trends, test results, campaign health, category performance, etc. into actionable insights for the marketing team and internal stakeholders

Partner with Paid Search Manager in the planning, implementation, and rigorous analysis of structural tests related to things like bidding strategies, new product features, product feed optimizations, and campaign architectures

In partnership with Paid Search Manager, accurately monitor and manage campaign pacing against daily, weekly, and monthly budgets, ensuring optimal spend efficiency and delivery targets are met

Maintain a creative library of ad copy, creative PMAX assets, and ad extensions ensuring alignment with brand guidelines and utilizing testing results for continuous improvement

Own support for any and all brand promotions, supporting via avenues including promotional ad copy, extensions, and Google Merchant Promotions

Qualification

Google AdsMicrosoft AdvertisingSEM experienceGoogle AnalyticsData analysisVerbal communicationWritten communicationProject management

Required

Bachelor's degree in Marketing, Business, or a related field

2-4+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry

In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising

Experience executing Paid Search optimizations across Text and Shopping/PMAX

Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively

Excellent verbal and written communication skills. Ability to translate data into meaningful insights for reporting purposes

Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines

Benefits

Medical

Dental

Vision

PTO

Generous employee discounts

Retirement savings

Much more

Company

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

URBN Urban Outfitters, Inc.

Founded in 1970

Philadelphia, Pennsylvania, USA

10001+ employees

http://urbn.com

H1B Sponsorship

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (28)

2024 (14)

2023 (22)

2022 (19)

2021 (20)

2020 (13)