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Eastman · 5 hours ago

Market Development Manager, Paper Coatings

Kingsport, TN

Full-time

Onsite

Senior Level, Lead/Staff

$104K/yr - $143K/yr

8+ years exp

Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. The Market Development Manager will be responsible for the development and execution of strategies to activate brands and the value chain for coated paper articles and flexible packaging used in the food service and consumer packaged goods industries.

Advanced MaterialsChemicalManufacturing

No H1B

Responsibilities

Contributes to the development of Addressable Market Maps and existing offers through segment cross-functional teams

Responsible for determining the best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executing the plan (either directly or indirectly) and monitoring its effectiveness

Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed

Establishes and tracks metrics to ensure post launch efforts are contributing to the segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed

Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales

Make recommendations on potential growth initiatives in the market based on market trends and insights, as well as customer discovery

Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager

Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch

Communicates offers that tie to initiatives; offers may be new, existing, or revised

Draw conclusions from multiple sources to create insights that support growth projects

Networks and becomes an industry expert in assigned markets

Interfaces with leverage points through the value change to identify potential product and application opportunities

Qualification

Strategic marketingMarket developmentProduct managementCommercial experiencePaper value chainBusiness acumenCoaching skillsNetworking

Required

Bachelor's Degree required; MBA or advanced education in strategic marketing required

8+ years of experience in commercial, marketing, or product management roles

Strong business and marketing acumen

Preferred

5+ years working in marketing in the paper value chain, e.g., for a paper manufacturer or a converter / manufacturer of paper articles

Benefits

Base pay plus performance-based incentive opportunities that let you share in our success.

Comprehensive medical, prescription-drug, and dental coverage—paired with a Health Savings Account option to help you save tax-free dollars for care today or in the future.

A robust menu of voluntary benefits—including vision, optional life, critical-illness protection, and more—so you can tailor coverage to fit your life.

Holistic wellness support: financial-planning tools, family-building assistance (adoption, pregnancy, and fertility resources), parental leave, and confidential Employee Assistance Program counseling.

401(k) with a company match—plus an additional annual retirement contribution from Eastman to accelerate your long-term savings.

Eleven paid holidays, one personal day, paid time off, and paid vacation to recharge, celebrate, or handle life’s moments.

Access to mentorship, learning resources, and leadership programs that empower you to thrive in your current role and chart the next steps in your career.