Publicis Communications · 2 months ago
Vice President, TAAG
Chicago, Illinois
Full-time
Hybrid
Director/Executive
$146K/yr - $210K/yr
10+ years expPublicis Communications is a full-service, brand-building media powerhouse known as Infinite Roar. The Vice President of Data Technology and Ad Innovation will lead teams to drive best-in-class strategy and innovation, enhancing media performance through data and technology solutions while collaborating with various stakeholders to accelerate client growth.
Marketing & Advertising
Responsibilities
Define and implement technology roadmaps that enhance operational efficiency, media performance, and data-driven decision-making
Lead high-level strategic conversations with clients and internal teams on ad technology, data governance, and campaign activation
Provide thought leadership by challenging current way of operating to deliver best in class approaches related to the usage and integration of emerging technologies, leading to improvement in campaign effectiveness and scalability
Ensure the agency stays ahead of industry trends, identifying opportunities for innovation and competitive advantage
Develop proprietary technology solutions where applicable and assess investment opportunities
Identify, hire, lead and mentor a team of Directors, Associate Directors, Managers and traffickers, ensuring career growth and skill development
Be the in-house expert on ad operations, media trafficking and activation, driving tangible ROI for clients, including communicating horizontally and vertically across stakeholders
Establish and standardize best practices for ad operations, QA, and media technology implementation across agency portfolio
Collaborate with cross-functional leadership teams (analytics, creative, search, investment) to optimize processes and technology adoption
Support DTAI Practice Leads to influence team culture, shape communication, engagement, and innovation and establish ongoing education around AdOps best practices
Drive organizational efficiency by identifying the need for and implementing new systems and automation solutions
Act as a key advisor to identified clients, providing strategic guidance on ad technology and data-driven marketing solutions
Build and maintain strong relationships with technology partners, vendors, and media platforms
Lead high-profile client engagements, ensuring seamless execution of campaigns and technology integrations
Oversee procurement relationships and negotiate contracts with technology partners
Identify and develop opportunities for account growth and expanded technology solutions by selling in additional TAAG services within a client scope
Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices
Identify organic growth opportunities and craft meaningful proposals for clients to maximize their data strategy as it relates to the tech stack, martech, and tracking/trafficking capabilities
Actively participate in industry learning. Regularly meet with internal stakeholders and vendors to POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning, evangelism and advocacy for Infinite Roar
Qualification
Required
10+ years of experience in digital media, ad technology, or related fields (agency or publisher side)
5+ years of experience leading and managing high-performing teams
In-depth technical knowledge of and hands-on expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (DV, IAS), and tag management systems, with the capability to mentor and onboard internal + external stakeholders
Strong executive presence with experience presenting to C-level executives and senior stakeholders, internally and externally
Ability to navigate complex technology ecosystems and translate technical concepts for non-technical stakeholders
Advanced proficiency in the MarTech ecosystem, along with data manipulation tools
Strong project management skills
Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics
Embody a can-do attitude, and a “figureoutability” mindset
Preferred
Bachelor's degree+ in marketing, business, computer science, or a related field preferred
Previous agency-side experience preferred
Start-up experience is a plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Communications
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
Founded in 1926Paris, FR
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Steve Shames
Chief Marketing Officer, Publicis Creative Group
Ted Thompson
Executive Client Partner
Company data provided by crunchbase