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Specialized Bicycle Components · 2 months ago

Senior Brand Marketing Specialist

United States, CA, Morgan Hill (Office)

Full-time

Onsite

Mid, Senior Level

$90K/yr - $115K/yr

Specialized Bicycle Components is a leading cycling brand driven by innovation and performance. As a Senior Brand Marketing Specialist, you will play a crucial role in shaping the marketing strategies for equipment products, collaborating across various teams to deliver impactful campaigns and brand storytelling.

Outdoors

Responsibilities

Implement best-in-class product marketing for equipment related products across shoes, saddles, wheels, tires and more

Own end to end product marketing campaigns from ideation and briefing to asset creation, messaging, and go-live logistics

Define the right introduction strategy for new product introductions (NPIs), including sustain plans, in collaboration with the Global Equipment Program Manager

Create marketing campaigns to support the sell-through of slow-moving products

Develop and execute marketing campaigns and initiatives to promote the equipment category helping define messaging and creative with the Equipment Program Manager

Conduct comprehensive market analysis to identify trends and opportunities against competitors as well as providing feedback to product to help refine product lines

Ensure consistency in brand messaging and visual identity across all marketing channels and materials

Help shape the brand's visual identity and create compelling narratives across digital, social, e-commerce, retail, and experiential platforms

Collaborate with product design, operations, retail, CRM, and digital teams to ensure we show up in an authentic and consistent manner across all key touchpoints and aligned with the company's mission, vision, and values

Collaborate with regional marketing teams to ensure that global brand strategies are translated effectively and show up authentically in regional markets

Lead marketing kick-off meetings and present 12-month calendar to leadership annually

Support & lead product launches around the world as well as doing the work to demonstrate what great looks like in presenting a product, strategy, and idea

Support Category/Product teams with feedback on pricing, product line-up, demand planning, and introductions

Provide insights based on market feedback around consumer behavior, trends, and the competitive landscape

Qualification

Marketing strategy developmentBrand messaging consistencyProject managementMarket analysisCross-functional collaborationBudget managementCopywritingConsumer behavior knowledgeCommunicationCreative thinking

Required

A degree in Marketing, Business, or a related field

Proven experience in marketing strategy development and execution, preferably in a similar industry

Strong project management skills with the ability to handle multiple projects simultaneously

Excellent communication and interpersonal skills, capable of building strong relationships with diverse stakeholders

Creative and strategic thinker with a passion for driving brand growth

Ability to work under pressure and meet tight deadlines

Experience in managing budgets and evaluating ROI

Preferred

Knowledge of the cycling industry and consumer behavior trends is a plus

Experience with copywriting is a plus

Benefits

Competitive pay with annual performance-based reviews for continued growth and recognition

Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)

Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)

Dental and Vision plans

401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company

Annual Profit Sharing: Share in the rewards of our collective success through our profit sharing program, with contributions made directly to 401(k) accounts.

Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance

Employee Assistance Program that provides access to individualized mental well-being care

Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off

14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby

Up to $9,000 annually in Career Development & Degree Assistance

Up to $250 annually in Fitness & Wellness Reimbursement

Industry Pro-Deal Discounts and Perks