Senior Digital Marketing Strategist jobs in United States
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Apex Current · 2 months ago

Senior Digital Marketing Strategist

positionNashville, TN
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date3+ years exp

Apex Current is a company focused on enhancing client businesses through strategic digital marketing. The role involves interpreting client marketing strategies into actionable media recommendations, collaborating with various teams, and leading the implementation of digital marketing campaigns to optimize performance and drive results.

AdvertisingDigital MarketingMarketing

Responsibilities

Keep abreast of emerging behaviors, technologies, and brands that affect client’s businesses
Interpret client marketing strategies into media recommendations that drive results
Collaborate with and support the brand strategy, creative and content teams to define project objectives, KPIs and strategic digital approach
Conduct research to identify digital channels for campaigns, staying aware of channel limitations and trends
Build and develop strategic multi-channel digital marketing plans
Lead the implementation and provide expert support for digital marketing campaigns
Proactively recommend changes to plans to continuously improve results
Identify trends and insights to optimize campaign performance
Brainstorm new and creative growth strategies
A/B test custom audiences, placements and creative assets to improve CPA
Compile data across several digital platforms to create monthly reports, analyzing performance metrics to provide insights and optimizations for future campaigns
Present insights and analytics reports to clients
Perform competitive analysis and identify gaps and opportunities in the marketplace
Schedule email marketing campaigns
Drive thought leadership of general SEO, email marketing, and digital media strategy
Stay up to date on search engine best practices
Understand technical SEO requirements to inform implementation
Perform search engine optimization tasks, including implementation, monitoring and reporting performance
Collaborate with platform and other vendor partners
Maintain expert certifications on digital marketing platforms such as Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, Google and emerging media channels

Qualification

Digital marketing strategySearch engine optimizationData analysisSocial media marketingEmail marketingDigital marketing certificationsProactive natureConscientious work ethicCommunication skillsOrganizational skillsInterpersonal skills

Required

Bachelor's degree in marketing, advertising, communications or related field
3+ years of experience managing paid and organic social campaigns
2+ years of experience in search engine marketing and optimization (Google products)
Knowledge of 3rd party tracking and serving technology (like Google Analytics, Shopify and Amazon Store)
Strong quantitative, analytical and data literacy skills
Strong organizational and communications skills to be able to manage multiple projects in a fast-paced environment
Proficient with Word, Excel, Keynote and Google products (Gmail, Sheets, Docs); data visualization tools experience is a plus
Exhibits strong listening skills and the ability to tactfully communicate position on relevant issues to reach team consensus
Proactive nature in the seeking of work/responsibility
Dependability in execution of work and as member of assigned team
Enthusiastic, solution-oriented attitude in accepting work/new challenges
Effective interpersonal skills working well across functions
Conscientious work ethic

Company

Apex Current

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Apex Current is a performance-driven digital advertising agency.
dateFounded in 2017
location
Nashville, Tennessee, USA
people-size2-10 employees
web-link
https://www.apexcurrent.digital

Funding

Current Stage
Early Stage

Leadership Team

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Corbitt Chandler
Founder & CEO
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Company data provided by crunchbase