LegalZoom · 10 hours ago
SEM Manager
Los Angeles, CA
Full-time
Hybrid
Mid, Senior Level
$84K/yr - $135K/yr
5+ years expLegalZoom is seeking a proactive and data-driven SEM Manager to join their team. The role involves owning the strategy, execution, and optimization of paid search campaigns to drive customer acquisition and maximize ROI, while collaborating with cross-functional teams to unlock new growth opportunities.
ConsultingLegalLegal TechProfessional Services
Responsibilities
Plan, develop, and execute comprehensive SEM strategies and paid search campaigns across platforms like Google Ads and Bing Ads, with a focus on maximizing ROI and meeting business goals
Conduct in-depth keyword research, manage bids, and allocate budgets effectively to optimize campaign performance and track key metrics such as CTR, ROAS, and conversions
Write and refine compelling ad copy, conduct A/B tests, and optimize landing pages to improve conversion rates and ensure brand consistency
Monitor campaign data, analyze key trends, and provide regular performance reports to internal stakeholders. Use these insights to inform data-driven optimizations and guide future strategy
Work closely with product, creative, and data science teams to ensure SEM efforts are integrated with broader marketing initiatives
Oversee campaign budgets to ensure optimal allocation of spend, meeting traffic, acquisition, and revenue goals. You will be responsible for budget pacing and forecasting
Keep up-to-date with the latest SEM trends, search algorithm changes, and emerging platforms to maintain a competitive edge and ensure our campaigns follow best practices
Lead the growth and optimization of our SEM programs, identifying opportunities to streamline processes and improve overall efficiency
Qualification
Required
Bachelor's degree (preferred) in marketing, analytics, statistics, or a related field
5+ years of experience in paid search campaigns
Recent 'hands-on-keys' experience with Google and Bing Ads is required
Proficiency in structured data analysis and advanced Excel skills
Proven experience with experimentation design, landing page optimization (LPO), and conversion rate optimization (CRO)
Excellent communication skills, with the ability to present complex data and insights clearly to internal stakeholders
Preferred
Google and Bing certifications are a bonus
Experience managing SEM for SMB and/or consumer-focused brands, particularly in the legal or services industry, is a plus
Benefits
Medical, Dental, Vision Insurance
401 (k), With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Fertility
Mental Health
One Medical
Fringe lifestyle benefits up to $250
Company
LegalZoom
LegalZoom is a technology platform giving access to professional legal advice so people can protect what matters most.
501-1000 employees
H1B Sponsorship
LegalZoom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (19)
2023 (26)
2022 (27)
2021 (14)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$951.7MKey Investors
Registered AgentsPermiraPolaris Partners
2024-07-10Post Ipo Equity· $0.7M
2023-09-06Post Ipo Secondary· $140M
2021-06-30IPO
Leadership Team
Dan Wernikoff
Chief Executive Officer
Jeff Stibel
Chairman and CEO
Recent News
2026-01-10
Company data provided by crunchbase