BRP · 5 hours ago
Internal Sales Representative - Parts, Accessories & Apparel
BRP is a world leader in recreational vehicles and boats, and they are seeking an Internal Sales Representative to help dealer partners drive their retail business. The role involves cultivating dealer partnerships, analyzing dealer performance, and delivering retail and wholesale objectives to optimize retail opportunities.
AutomotiveElectric VehicleManufacturing
Responsibilities
Cultivate dealer partnerships by serving as a business partner to support dealers’ long-term success. Maintain regular dealership contact through regular calls and function as their primary liaison for wholesale orders
Research and analyze dealer performance and market potential by utilizing available reporting and tools. Develop strategic sales plans to deliver district retail and market share targets
Deliver retail and wholesale objectives: mobilize dealers to engage in programs while providing go to market updates and market insights. Influence dealers to adopt BRP best practices around inventory management, sales process, retail environment, merchandising and product training. Empower, develop and inspire dealership teams to drive retail results by delivering an elevated retail customer experience
Actively participate in dealer marketing and collaborate with dealers on retail activation initiatives to optimize retail opportunities. Support dealers with best practices and certification efforts
Track and document dealer contact activity in SalesForce
Qualification
Required
2 plus years of relevant experience in sales
Excellent verbal and written communication skills including the ability to have difficult business conversations
Strong interpersonal and relationship building skills with the ability to work with a variety of individuals and departments
Initiative and drive: demonstrated track record of initiating and successfully implementing projects or ideas
Passion and enthusiasm for the powersports industry and outdoor recreational products
Business acumen: analytical skills, understanding of profit centers and the ability to recognize improvement opportunities
Required to work onsite in the Plano, TX office 50% of the time, or the equivalent of 5 days per 2 weeks
Travel required is 5%
Preferred
Bachelor's degree or MBA in a relevant field (marketing, business administration, sales, finance)
Powersports, marine or automotive industry experience
Parts, accessories or apparel sales experience at the dealer level, with an OEM (original equipment manufacturer) or with an aftermarket distributor
Strong organizational skills with the ability to prioritize and problem-solve
Benefits
Annual bonus based on the company’s financial results
Generous paid time off
401k offering with a dollar-for-dollar match
Flexible work schedule for eligible positions
Holiday shutdown between Christmas and New Years
Educational resources and growth opportunities
Discount on BRP products
Company
BRP
Our distinctive brands are icons in their industry: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am vehicles and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft.
Funding
Current Stage
Public CompanyTotal Funding
$2.46BKey Investors
RBC Capital MarketsBMO Capital Markets
2025-12-17Post Ipo Secondary· $134.37M
2025-09-08Post Ipo Secondary· $98.5M
2024-01-22Post Ipo Secondary· $135.03M
Recent News
2025-12-04
2025-12-04
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