Anthropologie Weddings ยท 2 months ago
URBN Paid Search Associate
US-PA-Philadelphia
Full-time
Onsite
Entry, Mid Level
2+ years expAnthropologie Weddings, part of URBN, is looking for a Paid Search Associate to drive the growth of their paid marketing program. The role involves managing paid search campaigns, conducting keyword research, and collaborating with cross-functional teams to optimize performance.
E-CommerceFashionRetailWedding
Responsibilities
Lead the daily, hands-on management and tactical optimizations of paid search campaigns across major platforms (Google Ads, Bing Ads) to meet and exceed key performance indicators like ROAS and revenue targets
Proactively conduct in-depth keyword research, competitive analysis, and audience segmentation to identify new growth opportunities, manage negative keywords, and ensure full query coverage
Draft concise weekly and monthly performance summaries, clearly translating complex data trends, test results, campaign health, category performance, etc. into actionable insights for the marketing team and internal stakeholders
Partner with Paid Search Manager in the planning, implementation, and rigorous analysis of structural tests related to things like bidding strategies, new product features, product feed optimizations, and campaign architectures
In partnership with Paid Search Manager, accurately monitor and manage campaign pacing against daily, weekly, and monthly budgets, ensuring optimal spend efficiency and delivery targets are met
Maintain a creative library of ad copy, creative PMAX assets, and ad extensions ensuring alignment with brand guidelines and utilizing testing results for continuous improvement
Own support for any and all brand promotions, supporting via avenues including promotional ad copy, extensions, and Google Merchant Promotions
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
2-4+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry
In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising
Experience executing Paid Search optimizations across Text and Shopping/PMAX
Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively
Excellent verbal and written communication skills. Ability to translate data into meaningful insights for reporting purposes
Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
And much more!
Company
Anthropologie Weddings
A wedding destination, exclusively from Anthropologie Anthropologie Weddings is a destination for the bride in search of uniquely beautiful ways to celebrate a uniquely beautiful love story.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase