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Heartbeat · 22 hours ago

Director, Strategy

New York, NY

Full-time

Onsite

Director/Executive

$128K/yr - $201K/yr

7+ years exp

Heartbeat is a full-service agency for healthcare Challenger Brands, focused on delivering distinctive strategies and integrated campaigns. The Director of Strategy will lead the strategic direction for clients, develop strong relationships, and guide teams in brand development and marketing approaches.

AdvertisingMarketing

Culture & Values

Responsibilities

Facilitating internal brainstorms and client workshops

Identifying and pursuing organic growth opportunities within existing clients

Partnering with clients on market research activities

Overseeing development of measurement plans and developing meaningful or noteworthy insights based on both qualitative and quantitative analysis

Contributing to the development of junior team members

Managing complex projects independently and successfully

Seamlessly collaborating with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Creative, Client Services, Media, Production, and Technology)

Developing strong client relationships as a key strategic and business partner

Guiding the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach

Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities - including forward looking awareness of emerging competitive threats

Developing a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey

Understanding and advocating for Heartbeat’s full suite of strategic offerings

Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy, and being able to communicate them clearly and effectively

Developing POVs for our colleagues and clients around business-critical issues and trends

Developing inspiring creative and execution briefs

Qualification

Healthcare marketingStrategic agency experienceAnalytical skillsClient relationship managementDigital channels familiarityPersuasive communicationComplex concept simplificationProblem solving