BDG · 2 months ago
Manager, Brand Strategy
NYC, Chicago, or Los Angeles
Full-time
Hybrid
Mid Level
$75K/yr - $82K/yrBDG is seeking a creative and strategic marketer to join our Presale Marketing team as a Brand Strategy Manager. In this role, you will lead the development of custom proposals that drive revenue growth across various categories and collaborate with multiple teams to reinforce BDG’s position as a thought leader.
FashionLifestyleMedia and EntertainmentNews
Responsibilities
Lead the development of innovative strategies across non-endemic categories (Auto, Tech, Finance, Food/Bev, CPG) - designing approaches that expand BDG’s influence beyond the core female lifestyle space and drive growth across emerging verticals
Collaborate closely with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams to develop strategic marketing proposals, reinforcing BDG’s position as a thought leader
Manage margins / COGS of all pitched programs in pre-sales, aligning with category benchmarks to ensure business profitability
Build on signature brand initiatives while ideating new, multi-platform opportunities that connect advertisers with our audiences through engaging products and proprietary insights
Ensure all proposals are strategically packaged from a marketing and planning perspective, aligning with the needs of brand partners
Leverage insights and research to curate thoughtful, data-backed marketing solutions that resonate with clients
Manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs to the post-sale/account management team
Stay up to date on industry trends, entertainment news, competitive campaigns, and digital innovations, surfacing relevant ideas to inspire the team
Join client calls and meetings as needed to present and articulate creative marketing concepts
Qualification
Required
Creative, collaborative, and big-picture thinker with excellent verbal and written communication skills; adept at managing multiple projects and proposals simultaneously
Proactive self-starter with a strong grasp of sales objectives and a focus on driving revenue through strategic, custom ideation
Skilled at analyzing insights and translating data into actionable marketing opportunities
Deep understanding of digital sales, cultural trends, marketing strategies, and workflow processes
Proficient in Canva, Keynote, Microsoft Office Suite, and SnagIt; experienced with research tools including Google Analytics, comScore, Quantcast, and/or Shareablee
Highly organized with strong project and time management skills; thrives in fast-paced environments
Company
BDG
BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling.
Founded in 2013
201-500 employees
H1B Sponsorship
BDG has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (2)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$80.5MKey Investors
AvenirNotable CapitalSaban Capital Group
2019-06-07Series Unknown· $30M
2018-09-12Series Unknown
2017-03-10Series D· $12M
Leadership Team
Bryan Goldberg
Founder, CEO
Tyler Love
Chief Technology Officer
Recent News
2025-05-22
Company data provided by crunchbase