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Chase · 2 months ago

Wealth Planning Content Marketing, Senior Associate

277 Park Ave, New York, NY, 10172, US

Full-time

Onsite

Mid Level

$81K/yr - $145K/yr

4+ years exp

Chase is a financial services company committed to providing insights and solutions to help clients meet their financial goals. As a Global Planning Content Marketing Senior Associate, you will develop and activate compelling content on wealth planning and investment topics across various channels, collaborating closely with the marketing organization and subject-matter experts.

BankingFinancial Services

Responsibilities

Assist with developing and executing compelling content and messaging for global marketing initiatives

Support marketing programs and content that focus on deepening existing client relationships

Collaborate with the digital team to understand and develop content strategy for digital channels, including the public website, social media platforms, and video

Develop an omni-channel distribution strategy to deliver targeted, personalized content programs at the right time and in a format that increases awareness of our insights and solutions

Assist with multiple projects and priorities in a fast-paced, dynamic environment, maintaining a sense of urgency and strong follow-up skills

Pull and interpret data to measure KPIs, help guide and evaluate the effectiveness of strategic marketing initiatives and campaigns, and develop forward-looking OKRs to drive business goals

Partner with Business Intelligence and use data to develop and execute our content personalization strategy

Develop relationships with colleagues in other areas of Global Marketing (Brand and Creative Services, Digital Marketing, Product Marketing, Business Intelligence, Events) and across lines of business for effective partnerships

Interact with business management and the sales team on the development of new ideas and ongoing training

Assist with managing the budget and processing invoices

Qualification

Financial services marketingContent strategyCampaign implementationAnalytical skillsExcelAdobe AnalyticsTeam playerAttention to detail

Required

Experience in financial services marketing, as well as an understanding of and/or interest in investments and wealth planning

Strategically motivated and able to integrate business priorities into campaign and structured plans to deliver business impact

Experience implementing campaigns across different content mediums—email, web, mobile, video, podcast, and social media channels

Ability to manage multiple priorities effectively and thrive in a dynamic, fast-paced, and entrepreneurial environment

Strong attention to detail

Ability and desire to be a team player and navigate a highly matrixed organization

Preferred

Bachelor's degree

4+ years of marketing or communications experience

Solid analytical skills and capacity for conceptual thinking. Must be able to thrive in a hypothesis-based environment within a matrix organization. Experience with Excel and Adobe Analytics is a plus