RAPP ยท 9 hours ago
Associate Director, Analytics
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$105K/yr - $118K/yr
6+ years expRAPP Chicago is a next-generation precision marketing agency seeking an Associate Director, Analytics to join their Marketing Sciences team. The role involves leading the Experience Analytics functional area, managing a team of analysts, and developing actionable insights to optimize CRM performance and strategy based on data-driven results.
AdvertisingMarket ResearchMarketing
Responsibilities
Lead to develop best in class applications of analytics for all clients and across the enterprise
Leads and collaborates within Account, Strategy and Technology disciplines to produce actionable insights for our client(s) on prospect behavior based on campaign results and analysis, both from individual campaigns and at an aggregate/historical level
Collaborates with subject matter experts in the CRM and Data Science space to develop measurement plans and reporting for all initiatives ensuring proper KPI assignment, data collection, test and learn plans, and targeting in order to produce data driven intelligence from campaigns and programs
Crafts innovative data and analytics representations that allow insights to be easily understood and extracted from large amounts of data and analytical output
Develops methodologies that informs component (creative, format, target, offer, message) analysis optimization based on test design and in-depth analysis by campaign or cross-campaign
Drives strategy and communication plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools
Connect multiple data source inputs (including first party data and third party research) to produce performance reports, advise segmentation and assist in benchmarking analysis and historical performance
Develop observations and insights around campaign results for optimization of CRM and omni-channel performance marketing campaigns
Lead to ensure analytics rigor in all areas of analytics
Lead in analytics innovation of Visualization or other forms of presenting analytical results and insights
Lead in the development, standardization and implementation of measurement plans for the agency
Leverage CRM platforms to assist in measurement and enablement of all direct marketing programs (email, SMS, etc.)
Lead in the coordination of Enablement to automate campaign reporting
Ensure development of appropriate tools, skill-sets, methodology and innovation across the analytics discipline
Develop and codify packages of analytics products developed through RAPP
Enterprise wide training seminars and integration of other RAPP offices
Training / mentoring within department on analytical methods and new technology
Train and develop staff to produce actionable insights around campaign results through collaboration with Strategy teams
Attract, nurture and retain the best talent
Qualification
Required
6-8 years direct marketing analytical experience
3-5 years of experience in CRM, email and analyzing digital campaigns
Agency experience a plus
Extensive knowledge of database marketing principles
Expert knowledge of marketing mathematical tools and methods, direct marketing test and learn plans, ROI and measurement plans
Extensive knowledge of Direct Marketing metrics, especially digital and emerging media
Extensive knowledge of direct marketing principles and best in class methodologies
Working knowledge of databases and structure
Working knowledge of statistical methods and tools
Ability to translate complex data into a communicable, actionable and insightful narrative
Proficient knowledge with data visualization tools: Power BI, Datorama, Tableau
Proficient knowledge with web analytics and publisher UI tools: Google Analytics, Campaign Manager, DSPs, Adobe Analytics
Proficient knowledge with database and marketing automation tools: SQL, Statistical Programming (R or Python), Machine Learning, GenAI, etc
Proficient knowledge with CRM and Email 1P data
Strong analytical skills
Strong communication skills
Benefits
Health/vision/dental insurance
401(k)
Stock options
Healthcare & Dependent Flexible Spending Accounts
Vacation
Sick, and personal days
Positive activism days
Paid parental leave
Disability benefits
Company
RAPP
RAPP is a customer experience agency. It is a sub-organization of DAS Group.
1001-5000 employees
H1B Sponsorship
RAPP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (1)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Jeannine Falcone
Global CEO
S
Shalini Gupta
EVP, Client Leadership, North America
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