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Allied Global Marketing · 1 day ago

Account Director, Brand Marketing

Los Angeles, California, United States

Full-time

Hybrid

Senior Level, Lead/Staff

$125K/yr - $140K/yr

8+ years exp

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. The Account Director will be responsible for managing a brand marketing client in the technology category, focusing on partnership marketing for the client’s Olympic portfolio while ensuring superior service and strategic execution.

Advertising

Growth Opportunities

Responsibilities

Lead day-to-day management of a brand marketing client in the tech category and their Olympic portfolio

Responsible for ensuring that clients continually receive superior service, thinking and communication from Allied Sports and that strategy, insights, planning, programs, tactics, executions, budgets, schedules, documentation stay on track

Act in conjunction with client sales and marketing teams to represent a cohesive voice for the strategy, planning, enablement, and execution of efforts to maximize the value of investment in LA28

Support lead generation & sales opportunities through customer hosting events & technology showcases tied to the Olympics

Conceive, develop, and implement sponsorship initiatives, including customized programs and events, that build the client’s brand and provide a foundation to drive client business growth

Act as a client representative when engaging with other LA28 partners ensuring cohesive partnerships identifying key opportunities for new partnerships to further client’s brand and values

Work collaboratively with clients partners focused on joint delivery of parentship vision

Identify areas where client can integrate other Sponsorships/Partnerships into the Olympic ecosystem

Support sponsorship tactical implementation/coordination at all events where agency staff is needed. Specific services could include on-site presence, event implementation, talent management, hospitality management, ticket distribution, guest relations, and client relationship management

Help manage the sponsorship measurement and return on investment process in conjunction with all programs. Manage the creation of implementation and tracking materials, as needed, to support programs and initiatives

Assist with managing the client-property governance processes as well as approvals process on behalf of client

Manage client-vendor relationships and coordinate necessary activation deliverables on behalf of client

Help manage any program and event related budgets

Assist with the creation and implementation of materials to support the sponsorship initiative. This will include leading marketing activation presentations and materials to be distributed to the client, agencies, and other counterparts

Qualification

Partnership marketingSponsorship marketing strategiesProject managementB2B marketingC-suite engagementMicrosoft SuiteCommunicationTime managementCreative thinkingRelationship building

Required

8-12 years of experience across specific disciplines such as sponsorship, asset management, hospitality, customer hosting, and C-suite engagement

Success at agency or client-based account management roles; specific disciplines could include partnership marketing, event marketing, creative services, public relations and / or media

Ability to foster relationships across internal and external partners

Development and implementation of sponsorship marketing strategies on behalf of clients/companies

"Big Idea" sell-in experience, with at least one idea implementation success example

Project management experience with the ability to manage multiple projects independently and with a larger team

Ability to think strategically and creatively, and to communicate such thoughts proactively, efficiently, and passionately

Practical experience or interaction with advertising, media, PR and/or promotional agencies

Excellent time management, written and verbal communication skills

Ability to travel 30% of the time

Proficient in Microsoft Suite

Able to work weekend, holiday and non-traditional hours, as required