CTI - Gas Detection Specialists · 3 days ago
Marketing Manager
Columbia, MO
Full-time
Onsite
Senior Level
5+ years expCTI - Gas Detection Specialists is seeking a Marketing Manager to develop and lead their marketing strategy. This role involves managing the marketing team, optimizing the company website, and overseeing branding and lead generation activities.
IndustrialIndustrial ManufacturingManufacturing
Hiring Manager
Rachel Ballew
Responsibilities
Create, manage, and optimize the marketing budget, ensuring efficient allocation of resources to maximize ROI
Manage relationships with marketing vendors and consultants
Optimize the company website, SEO, and paid search campaigns to generate client leads
Utilize CRM and marketing automation to enhance client engagement and lead nurturing
Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels
Monitor and analyze key performance indicators to guide decision-making and maximize marketing impact
Maintain company website, including the creation and management of content, product pages, resources, and more
Manage all email and online advertising campaigns
Manage print advertising campaigns including brochures, catalogs, flyers, business cards, banners, etc
Design, order, and maintain an inventory of promotional swag for tradeshows
Create and manage product photography and videography
Manage all branding activities such as logos, email signatures, style guide, swag, and customer facing documents and content
Administration of all new and existing marketing platforms including WordPress, Account Engagement, Google AdWords, Microsoft Advertising, Google Analytics, Google My Business, Call rail, YouTube, Vimeo, LinkedIn, and Facebook
Assist business development with targeted lead generation activities
Support product design team and orchestrate the launch of new products and services
Develop product positioning, value propositions, and messaging that resonates with different buyer personas
Work alongside product management team to create customer-facing product collateral such as catalog, data sheets, brochures, technical briefs, and presentations
Qualification
Required
Strong attention to detail
Strong verbal and written communication skills
Bachelor's degree in business, marketing, communication, or relevant field of study (required)
5+ years of experience delivering successful marketing content that can be tied to increased revenue, increased customer retention, or increased customer education (required)
Crisp, clear, and compelling presentation of content as well as excellent writing and editing skills (required)
Expertise in SEO, PPC, and marketing analytics (required)
Experience with Adobe Creative Suite (required)
Proficient with Microsoft Office Suite (required)
Ability to direct and/or write, shoot, edit, and produce short promotional video content and product photography (required)
Preferred
Experience with Salesforce or equivalent CRM (recommended)
Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (recommended)
Experience with WordPress (recommended)
2+ years of B2B marketing experience (recommended)
Supervisory experience (recommended)
Company
CTI - Gas Detection Specialists
CTI is a leading manufacturer of gas detection equipment for industrial facilities.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joel EuDaly
Chief Operating Officer
Rachel Ballew
Human Resources Business Partner
Company data provided by crunchbase