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Weber Shandwick · 4 hours ago

Account Director, Social Strategy

Chicago, IL

Full-time

Onsite

Director/Executive

$95K/yr - $125K/yr

6+ years exp

Weber Shandwick is a leading global communications agency currently seeking a Director of Social Strategy to join their Chicago team. The role involves leading the development and implementation of social media campaigns, educating clients on emerging trends, and overseeing social media channels for top-tier clients.

AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation

Responsibilities

Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs

Educate clients and colleagues about emerging trends, platforms and best practices

Implement digital engagement campaigns for top-tier clients

Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy

Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways

Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed. You know how to appropriately engage with clients and can confidently communicate with clients in both written communications, virtually via Microsoft Teams or IRL

Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met

Support new business development efforts in pitch development and presentations

Qualification

Digital communicationsSocial media strategyProject managementSocial media analyticsContent developmentClient managementResearch skillsCuriosityWritten communicationTeam collaborationAdaptability

Required

6-10 years in digital communications and marketing positions in roles focused on social media

Experience supporting large clients or organizations driving innovative social media programs

Deep expertise in social media, including content formats, available ad targeting and analytics capabilities

Experience working closely with several types of teams such as creative, strategy, media planning and PR

Familiarity and comfort working with senior-level stakeholders and clients

A keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industries

Knowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clients

Ability to manage multiple projects at various stages simultaneously

Ability to work in a fast-paced, highly collaborative, multi-disciplinary team

Resilient mindset, deep curiosity and a healthy sense of humor (heavy on the humor)

Familiarity with a wide range of social media platforms including but not limited to: LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms' native analytics offerings

Familiarity with Google Analytics and a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools and an appetite to learn more

Superb research skills with the ability to conduct desk research independently and quickly learn new research tools to inform client and internal briefs (read: you can effectively search something on Google and discern reputable sources and learn new tools that can help you supplement your research)

Top notch written skills, able to write engaging short form social content with a bonus if you have experience writing longer form content

A strong comfort level with Microsoft Excel and Microsoft PowerPoint; You don't have to be an expert, but you need to be comfortable creating client-ready deliverables in both

A clear communicator and persuasive presenter both virtually and IRL

Ability to think strategically about the development of social media programs and how to use social platforms effectively

Demonstrated success translating client needs into workable plans/projects

Strong organizational, time management and project management skills

Ability and desire to quickly learn new systems and tools

Self-motivated, entrepreneurial and endlessly curious

Company

Weber Shandwick

Glassdoor3.7

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.

Founded in 2001

New York, New York, USA

1001-5000 employees