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Forbright Bank · 2 hours ago

Senior Manager, Martech Developer, Digital Banking

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $140K/yr

6+ years exp

Forbright Bank is a nationwide full-service bank and commercial lender focused on innovative personal banking services. The Senior Manager, Martech Developer, Digital Banking is responsible for managing the Digital Bank’s Martech Stack, enhancing customer experiences through technical solutions and data integrations.

BankingCommunitiesFinanceFinancial ServicesLending

Responsibilities

Design, implement, optimize, and maintain customer user journeys across SFMC and Segment

Support segmentation strategies to deliver personalized marketing campaigns and customer interactions

Own A/B testing and product analytics, leveraging data insights to improve marketing performance

Collaborate with cross-functional teams, including marketing, product, business management, and external vendors to ensure project success

Maintain and troubleshoot technical issues, including routinely testing of all Martech capabilities for ease of use, speed and performance, including fixing any issues or bugs that arise

Manage data integrations by defining and building APIs, handling JSON formatted data, and implementing integrations within an event-driven architecture

Develop and maintain internal technical documentation

Develop proof-of-concept (POC) solutions to validate technical feasibility

Collaborate with stakeholders to gather requirements and implement platform enhancements

Stay current with emerging digital trends and evaluate their potential impact

Ensure compliance with regulatory requirements and industry standards for digital banking

Perform other duties as assigned

Qualification

Salesforce Marketing CloudCustomer Data PlatformAPI developmentMarketing automationAgile methodologiesHTMLCSSJavaScriptTechnical documentationProblem-solving skillsTime management skillsInterpersonal communicationOrganizational skills

Required

Bachelor's Degree in Computer Science, Information Technology, Marketing or a related field required

Minimum of 6 years of experience in development and/or operational management of client facing technologies required

Understanding of marketing automation, digital advertising, customer data platforms and content management systems

Expertise in developing new technical solutions

Experience in marketing automation required

Deep familiarity with agile development methodologies and project management tools

Drive user centric product decisions with passion for providing optimal user experience

Experience in building and managing customer journeys using modern customer experience platforms such as CDP (Segment) and Salesforce Marketing Cloud (SFMC)

Proficiency in reading and understanding technical documentation, including API specifications, sequence diagrams, and detailed system designs

Proficiency in HTML, CSS, JavaScript, and SQL

Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)

Excellent verbal, written, and interpersonal communication skills

Strong organizational skills and attention to detail

Outstanding problem-solving and time management skills

Self-motivated, self-directed, and results-oriented

Adaptable and able to multitask in a fast-paced environment

Can work independently and within a team; solution-oriented with a collaborative approach

Preferred

Master's Degree preferred

Salesforce Marketing Cloud, Marketo, CDP's, and WordPress experience preferred

Experience building APIs highly preferred

Benefits

Comprehensive health, dental, and vision plans

4 weeks PTO

401k + company match

Metro SmartTrip benefits ($50/mo)

Remote or hybrid work schedules for most positions

Incentives for purchasing solar panels, electric vehicles, biking to work, etc

Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more!

Best Workplaces for Commuters 2023 & 2024 winner

The Washington Post Top Workplaces 2023, 2024, and 2025 winner

American Banker Best Banks to Work For 2023 winner

Company

Forbright Bank

Forbright is a nationwide full-service bank and commercial lender focused on helping build a brighter future for our clients and the communities we serve.

Founded in 2003

Chevy Chase, Maryland, USA

501-1000 employees