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Loyola Marymount University · 2 months ago

Senior Associate Athletic Director for Marketing and Communications

Westchester Campus

Full-time

Onsite

Senior Level, Lead/Staff

$135K/yr - $140K/yr

8+ years exp

Loyola Marymount University is a Carnegie classified R2 institution seeking a Senior Associate Athletic Director for Marketing and Communications. This leadership role is responsible for overseeing communications, promotions, and fan experience while setting the strategic direction for Athletics marketing and communications to support LMU Athletics objectives.

AlumniEducationTraining

No H1B

Responsibilities

Provide strategic leadership for all Athletics marketing, branding, and communications efforts, ensuring alignment with institutional identity, reputation goals, and revenue-generating priorities

Develop and execute data-informed, integrated marketing and communications plans that elevate LMU Athletics’ visibility, drive fan engagement, and support departmental objectives through clear benchmarks and KPIs

Serve as the principal convener between Athletics and the university’s Marketing, Communications, and External Relations leadership, facilitating executive coordination, shared planning, and alignment across priorities

Shape and oversee sophisticated storytelling and promotional strategies that showcase LMU Athletics’ competitive success, student-athlete achievements, and commitment to values-based collegiate athletics

Lead and mentor a high-performing team of marketing and sports information professionals, fostering collaboration, professional development, and operational excellence across functions

Ensure all Athletics marketing and communications efforts adhere to university-wide standards and policies, including brand guidelines, accessibility requirements, and institutional voice and tone

Advise on the planning and deployment of Athletics marketing and communications resources, supporting strategic alignment and effective use of available budgets

Serve as a strategic partner to the university’s central Communications and Marketing teams to align Athletics messaging, brand expression, campaign planning, and audience engagement strategies with institutional standards, enterprise objectives, and shared research insights—while ensuring coordinated execution across proactive initiatives and responsive communications

Collaborate closely with Athletics leadership on strategic initiatives, supporting priorities such as ticketing, fan experience, and external partnerships through coordinated communications

Steward key relationships with institutional leaders, media, sponsors, broadcast partners, and conference affiliates to amplify Athletics’ visibility and advance key objectives

Oversee compliance with NCAA regulations and university policies related to marketing, promotion, and communications activities, particularly in areas involving student-athletes and recruitment

Identify and implement forward-looking strategies that leverage emerging technologies, digital platforms, and data insights to increase reach, relevance, and audience engagement

Represent LMU Athletics at university-wide leadership forums, committees, and events as required

Perform additional senior-level duties as assigned

Qualification

Athletics marketingCommunications strategyBrand managementDigital marketingLeadership skillsNCAA complianceBudget planningData analysisExecutive communicationInterpersonal skillsTeam collaboration

Required

Typically a bachelor's degree in marketing, communications, public relations, sports management, or a related field

Minimum 8 years of progressively responsible experience in athletics marketing, communications, or sports information, preferably within an NCAA Division I context

Minimum 5 years of experience supervising full-time staff and managing cross-functional teams at the Associate Athletic Director level or above, with demonstrated outcomes and institutional impact

Demonstrated success in developing and implementing integrated marketing and communication strategies that drive audience growth, engagement, and visibility

Proven leadership in brand management, digital marketing, campaign strategy, game day operations, and content production across traditional and emerging platforms

Deep familiarity with NCAA rules and university policy compliance, particularly related to student-athlete promotion, communications, and recruitment

Experience advising on budget planning and resource alignment in a complex, high-profile environment

Strong collaboration and partnership skills; ability to work effectively with central Communications teams on media relations, crisis response, and coordinated messaging

Exceptional writing, editing, interpersonal, and executive communication skills

Proven ability to balance competing priorities, foster a high-performing team culture, and deliver results in fast-paced, mission-driven settings

Strong analytical skills; ability to interpret performance data, manage budgets, and drive continuous improvement

Willingness to work evenings, weekends, and holidays in support of Athletics programming and high-profile events