Ipsen · 1 week ago
Director, Rare Disease Marketing, Biliary Atresia
Cambridge, MA
Full-time
Onsite
Director/Executive
$180K/yr - $265K/yr
12+ years expIpsen is seeking a leader to support the Bylvay marketing team with its pediatric rare liver disease initiatives within the Rare Diseases Business Unit. The Director, Rare Pediatric Liver Marketing will lead marketing efforts for the anticipated Biliary Atresia indication and will be responsible for the development and execution of the overall US indication expansion strategy for Biliary Atresia.
BiotechnologyPharmaceuticalProduct Research
Responsibilities
Strategic Planning: Develop and implement comprehensive launch planning strategies to support the launch and growth of Bylvay in biliary atresia, ensuring alignment with overall brand objectives and business goals
Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, and Global teams to ensure all activities are compliant and aligned with company standards and regulations
Content Creation: Oversee the creation and management of HCP and patient-focused content across various channels, including digital, print, and social media, ensuring messaging is clear, empathetic, and informative
Media Planning & Management: Manage agency partners to develop and execute a comprehensive media strategy that aligns with overall brand objectives
Relationship Building: Build and maintain strong relationships with healthcare professionals and key opinion leaders to enhance the reach and impact of patient marketing efforts
Market Analysis: Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies
Budget Management: Manage the biliary atresia launch marketing budget, ensuring effective allocation of resources to maximize the impact of marketing initiatives
Educational Outreach: Create and deliver educational materials and programs that inform patients and healthcare providers about Bylvay, its benefits, and its proper use
Advocacy and Awareness: Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with biliary atresia
Qualification
Required
Minimum of 12 years of experience in commercial pharmaceutical roles, such as marketing, sales leadership, commercial strategy, & commercial operations with a minimum of 6 years in marketing
Excellent leadership, strategic planning, and project management skills
Proven track record of developing and executing successful healthcare professional and patient marketing strategies
Strong understanding of the rare disease landscape and patient needs
Excellent communication, leadership, and project management skills
Strong analytical skills with the ability to interpret data and make informed decisions
Ability to manage multiple projects simultaneously and meet deadlines
Ability to build and maintain strong relationships with internal and external stakeholders
Ability to work collaboratively in a cross-functional team environment
Proficiency in digital marketing tools and platforms
BS/BA in a relevant field
English
Preferred
Pediatric rare disease and/or hepatology experience
MBA or other relevant advanced degree
Benefits
Short-term incentives program
401(k) with company contributions
Group medical, dental and vision coverage
Life and disability insurance
Short- and long-term disability insurance
Flexible spending accounts
Parental leave
Paid time off
Discretionary winter shutdown
Well-being allowance
Commuter benefits
Company
Ipsen
Ipsen is a global specialty-driven biopharmaceutical company focused on innovation and specialty care.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$574.72M2025-03-19Post Ipo Debt· $545.59M
2017-11-20Post Ipo Equity· $29.13M
2005-12-16IPO
Leadership Team
David Loew
Chief Executive Officer
Josep Catlla
Executive Vice President & Chief Corporate Affairs Officer at Ipsen
Recent News
2026-01-23
2026-01-22
2026-01-22
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