10x Genomics · 3 months ago
Principal, Marketing Analytics
Pleasanton, California, USA HQ
Full-time
Onsite
Senior Level, Lead/Staff
$186K/yr - $252K/yr
6+ years exp10x Genomics is seeking a Principal, Marketing Analytics to lead the development of advanced analytics frameworks that drive marketing performance and strategic growth. This role involves owning the design and delivery of full-funnel marketing insights and performance optimization strategies to shape marketing decisions and customer acquisition strategies.
Biotechnology
Responsibilities
Serve as a strategic partner to marketing leadership, translating business goals into data-driven strategies and measurable outcomes
Architect and advocate for a unified customer data model, collaborating with data engineering to ensure scalable, high-quality data infrastructure
Lead the development of attribution models and marketing mix analyses to identify high-impact campaigns and optimize spend
Build and maintain executive-level dashboards and operational reporting tools to monitor marketing performance across channels
Conduct deep-dive analyses of customer behavior, campaign effectiveness, and channel ROI to uncover growth opportunities
Define and track key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates
Design and analyze A/B tests to improve campaign performance and user experience
Partner with marketing operations to enhance automation, segmentation, and targeting strategies using data insights
Improve data accuracy, reporting processes, and analytics workflows across the marketing organization
Analyze digital performance across SEO/SEM, website traffic, social media, and email campaigns
Collaborate cross-functionally with Finance, Sales, and Product to align marketing analytics with broader business objectives
Qualification
Required
Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field
6+ years of experience in marketing analytics, data science, or a related field, with a proven track record of driving measurable impact
Expert-level proficiency in SQL and either Python or R for data manipulation and statistical analysis
Strong understanding of statistical modeling, marketing attribution, and predictive analytics
Experience with data visualization tools (e.g., Tableau, Power BI) and web analytics platforms (e.g., Google Analytics)
Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo)
Ability to synthesize complex data into clear, actionable insights for both technical and non-technical stakeholders
Excellent communication, collaboration, and project management skills
Preferred
Advanced degree preferred
Experience in a fast-paced, high-growth environment, ideally within a healthcare/life sciences multinational or tech-driven organization
Benefits
10x’s equity grants
Comprehensive health and retirement benefit programs
Annual bonus program
Sales incentive program
Company
10x Genomics
Cells are the basic unit of life.
1001-5000 employees
H1B Sponsorship
10x Genomics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (40)
2023 (35)
2022 (52)
2021 (34)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Serge Saxonov
Co-founder and CEO
Eric Whitaker
Executive Vice President and Chief Legal Officer
Recent News
2024-05-07
2024-04-30
2024-04-08
Company data provided by crunchbase