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HDR · 3 days ago

Area Marketing Manager

St Louis Park, MN

Full-time

Onsite

Senior Level, Lead/Staff

$118K/yr - $168K/yr

8+ years exp

HDR is a company that values employee engagement and inclusion, striving to make a positive impact on the world. In the role of Area Marketing Manager, you will lead and develop proposal and marketing teams, implement effective win strategies, and manage client relationships while ensuring compliance with company standards.

ArchitectureConsulting

Growth Opportunities

Responsibilities

Retain, develop and supervise proposal and marketing employees, assigned

Ensure the go/no-go decision process is applied in accordance with HDR’s Matrix of Authority

Lead pursuit teams in creating and implementing effective win strategies (capture planning)

Facilitate pursuit teams to develop persuasive proposal and interview materials

Develop and manage proposal schedules and confirm compliance

Engage the appropriate marketing services resources in pursuit teams

Lead quality reviews of proposal and interview materials

Coach interview teams to be effective at delivering key messages during interview presentations

Facilitate debriefs to identify improvement opportunities and to measure overall competitiveness

Recognize and celebrate pursuit successes and milestones

Manage workload demands of proposal managers and marketing coordinators

Identify candidates from your network to fill management, technical, business development and marketing positions

Train and mentor employees on business development and marketing best practices

Manage client relationship management and financial systems to inform reporting metrics and dashboards

Support the development of annual and long-term strategic plans within established company direction and goals, including creating growth initiatives and prioritizing strategic investments

Implement key growth initiatives and investments as defined in annual and long-term strategic plans

Develop and implement client plans, including long-term strategies to capture market share, as assigned

Create marketing collateral to support business development efforts

Develop business relationships with teaming partners

Direct content marketing campaigns to strengthen our brand, increase our visibility, and showcase our thought leaders

Develop and publish engaging digital content that reflects HDR’s brand and elevates our thought leadership

Implement strategies to elevate HDR’s brand and technical talent with industry associations

Plan and fulfill conference sponsorship benefits, as needed

Actively participate in professional associations to elevate HDR’s brand in target markets

Develop engaging internal communications content (announcements, presentations, videos, webinars)

Arrange for professional photography on projects

Coordinate large, internal meetings (in-person and virtual)

Articulate HDR’s capabilities and competitive advantages

Manage area business development and marketing budgets

Maintain inventory of branded materials used for client visits, conferences and recruiting activities

Qualification

A/E/C industry experienceProposal developmentBusiness developmentContent marketingMicrosoft Office proficiencyAdobe Creative Cloud proficiencyCommunication skillsSelf-starterMotivational skills