Rich Products Corporation · 2 weeks ago
Regional Sales Manager, Instore Bakery- Southern California region
Los Angeles County, CA
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $164K/yr
5+ years expRich Products Corporation is a family-owned food company dedicated to inspiring possibilities. The Regional Sales Manager will be responsible for achieving annual sales goals and objectives for all assigned accounts in the Southern California region, executing division strategies, and developing effective marketing programs to support key retailers.
BakeryConfectioneryFood and BeverageFood DeliveryFood ProcessingManufacturingOrganic FoodSeafoodSnack FoodWholesale
Responsibilities
Achieve individual and market case/financial margin targets by executing division strategies and delivering a Rich Experience through well-refined local market plans
Execute channel and account specific plans
Proactively create new selling opportunities specifically focused on accounts
Develop effective retail “pull-thru” marketing programs to support the needs of key retailers
Communicate/coordinate with Broker Partners to provide service to all assigned accounts in support of business building opportunities
Clear understanding and articulation of chain’s "value proposition" of services and support designed to provide our customer base with the tools required to allow for a focused effort on enhanced selling at retail
Establish key relationships with assigned customers, focusing on senior management, merchandising, operations, procurement, and logistics
Profitable execution and leadership of annual Business Plan development in conjunction with Corporate and Division objectives. This will include: Overall account management with a focus on priority platform placements. Solid direction and leadership to Broker Partners on objectives and profitability expectations. Attainment of the annual sales goals and objectives
Consistent and thorough utilization of system tools (e.g. Salesforce, Sales Discovery System, Blacksmith, etc.) in order to build and maintain a pipeline of opportunities and wins and drive accurate forecasting
Accurate and timely weekly sales reporting, focused on profitable growth with customers, brokers and marketplace information
Develop and implement a data driven selling approach utilizing Rich's best-in-class Data and Insights
Establish effective relationships with key Distributor contacts in the segment, where applicable
Responsible for customer forecasting, pricing and acting as the key liaison between the customer order process and WHQ (World Headquarters) support teams
Ability to work collaboratively with both Technical Counselors and peers
Ability to interact with customers via virtual platforms such as MS Teams, Zoom, Facetime, etc
Qualification
Required
Bachelors degree in Business or related field strongly desired
Minimum of 5 years of experience in sales, business development or related field in the Food Industry
Minimum 3 years experience in retail channel – in-store bakery or deli experience preferred
Excellent negotiation and presentation skills
Solid verbal and written communication skills
Self-starter and ability to work independently as well as on a team
Solid understanding of P&L's and managing a budget
PC proficiency to include Microsoft Office Outlook, Word, Excel, PowerPoint and CRM. Salesforce preferred
Ability to lift up to 50 lbs (e.g., product samples cases, etc.)
Ability to stand for 6 or more hours during the workday (e.g., trade shows, product demonstrations, etc.)
Ability to travel up to 75% within southern CA and other areas as needed. Overnights as needed
Preferred
Minimum 3 years experience in retail channel – in-store bakery or deli experience preferred
Salesforce preferred
Company
Rich Products Corporation
Rich’s is a family-owned food company dedicated to inspiring possibilities.
10001+ employees
H1B Sponsorship
Rich Products Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (7)
2022 (7)
2021 (5)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$1.5MKey Investors
California Energy Commission
2024-09-12Grant· $1.5M
Leadership Team
Robert Rich
Founder
Recent News
2025-09-27
2025-09-23
Company data provided by crunchbase