Zeta Global · 10 hours ago
Senior Data Analyst - Actions Analytics
New York, NY
Full-time
Onsite
Mid, Senior Level
$90K/yr - $100K/yr
5+ years expZeta Global is an AI-Powered Marketing Cloud that leverages advanced artificial intelligence to optimize customer acquisition and retention. They are seeking a Senior Data Analyst to support data-driven performance optimization across various marketing initiatives, focusing on campaign analytics, AI automation, and cross-functional collaboration.
AdvertisingAnalyticsInformation ServicesMarketing
Hiring Manager
Natalia DeLaRosa
Responsibilities
Own end-to-end campaign reporting, performance tracking, and optimization analysis across multiple clients and verticals
Design testing frameworks, attribution logic, and optimization strategies to enhance ROI and efficiency
Identify performance trends and uncover opportunities for optimization using statistical, predictive, and AI-driven techniques
Develop and implement AI-powered automation workflows to improve campaign analysis, reporting, and decision-making
Collaborate with the Director of Analytics and Engineering teams to productionize AI solutions, including data enrichment, predictive modeling, and insight generation
Leverage LLMs and generative AI tools to accelerate analysis, content creation, and reporting tasks
Continuously evaluate and integrate emerging AI technologies that can streamline workflows or enhance analytics capabilities
Develop, automate, and maintain Tableau dashboards and SQL-based data pipelines that surface real-time insights
Translate complex datasets into clear, actionable stories that guide business and client decisions
Support client and leadership meetings with narrative-driven data presentations that connect outcomes to business value
Collaborate closely with Campaign Management, Sales, Product, and Data Science teams to enhance data accessibility, model performance, and platform automation
Act as a strategic partner to client success leads, helping define and interpret KPIs and inform campaign strategy
Work cross-functionally to scale AI tools and workflows across the broader Actions analytics ecosystem
Improve data processes by designing efficient queries, validating data integrity, and creating scalable reporting solutions
Contribute to the continuous improvement of our internal analytics tools, automation pipelines, and best practices
Qualification
Required
5+ years of experience in analytics, or business intelligence, preferably within Consulting or performance marketing
Demonstrated experience building or integrating AI-driven analytics processes, such as LLM-assisted analysis, workflow automation, or model-based optimization
Strong SQL skills (joins, performance optimization)
Exceptional attention-to-detail with the ability to meet aggressive deadlines
2+ years' experience with Tableau or similar BI tools (Power BI, Looker)
Proven ability to move AI prototypes into production-ready, repeatable solutions
Strong presentation and storytelling skills - able to simplify technical analyses for non-technical audiences
Experience building and polishing PowerPoint presentations, emphasis on storytelling
Bachelor's or Master's degree in Analytics, Statistics, Data Science, or a related quantitative field
Preferred
Understanding of digital marketing performance metrics, lead generation funnels, or campaign optimization principles
Hands-on experience with APIs, automation frameworks (e.g., Airflow, Prefect, or Zapier), or AI platforms to scale analytics tasks
Experience with cloud data warehouses (Snowflake, Redshift, BigQuery)
Experience with OpenAI API, Base44, Replit, Vertex AI, or similar platforms
Familiarity with predictive modeling or machine learning pipelines
Proficiency in Python (preferred) or R for analytical scripting and automation
Work experience in Higher Education or Programmatic marketing
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
1001-5000 employees
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
David Steinberg
CEO, Co-Founder, and Chairman of the Board
Christian Monberg
Chief Technology Officer
Recent News
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Company data provided by crunchbase