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Austin Capital Bank · 2 months ago

Marketing Growth Specialist

Austin, TX

Full-time

Onsite

Mid Level

3+ years exp

Austin Capital Bank is a fast-growing, tech-forward community bank based in Austin, Texas. They are seeking a Marketing Growth Specialist to build, own, and grow a fintech product channel, collaborating with product, design, and leadership teams to define and scale the brand.

BankingFinancial ServicesInsuranceReal EstateReal Estate Investment

Growth Opportunities

Responsibilities

Define and refine the product narrative, working closely with product and executive teams to shape positioning and differentiation

Develop the channel strategy — determine where, how, and why customers engage, and define what success looks like

Create the messaging, collateral, and assets needed to support every stage of the funnel

Execute and measure — manage digital / traditional marketing campaigns, content calendars, creative deliverables, and performance reporting

Analyze, pivot, and adapt based on results, turning insights into smarter decisions and stronger performance

Collaborate with internal creative, product, and compliance teams to ensure everything you produce is on-brand, compliant, and effective

Repeat — continually improve, scale, and expand what works to create long-term, sustainable growth

Lead both digital and traditional marketing efforts (paid social, search, print, radio, TV) as part of an integrated brand strategy

Qualification

Marketing strategyData-driven decision-makingCampaign managementFintech experienceCommunicationCreative thinkingCollaboration skillsAdaptability

Required

3-5 years of experience in marketing, preferably in fintech, SaaS, or a high-growth consumer brand

Bachelor's degree

Strong understanding of marketing channels, growth mechanics, and data-driven decision-making. Proven ability to own campaigns end-to-end — from concept through analysis

Excellent writing and communication skills — you know how to turn complex ideas into compelling narratives

Comfortable collaborating with senior leadership, product teams, and technical stakeholders

A “builder” mindset — confident, resourceful, and unafraid to test, learn, and adapt

A mix of strategic thinking and tactical execution — you can plan and do