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ZAGG, Inc. · 2 months ago

Amazon Growth Marketing Analyst (Contract)

United States

Contract

Remote

Mid, Senior Level

3+ years exp

ZAGG is seeking a deeply analytical and results-driven Amazon Growth Marketing Analyst contractor to lead the strategic optimization of our brand on the world's largest marketplace. This role focuses on leveraging data analytics to enhance performance and maximize the efficiency of paid media investments, while playing a crucial role in analyzing and optimizing Amazon presence and digital marketing campaigns.

Consumer ElectronicsManufacturing

Responsibilities

Establish and manage a robust reporting framework to monitor and analyze key performance indicators (KPIs), including sales velocity, conversion rates, click-through rates (CTR), return on ad spend (ROAS), and Total Advertising Cost of Sale (TACOS)

Perform deep-dive analyses into sales patterns, customer behavior, and market trends to identify growth opportunities and potential risks

Develop and maintain dashboards to provide clear, actionable insights for stakeholders, translating complex data into strategic recommendations

Conduct comprehensive competitor analysis, tracking their pricing, promotional activity, and advertising strategies to inform our own tactics

Analyze session and conversion rate data to diagnose and resolve issues that may be hindering sales performance on specific ASINs

Develop and implement strategies to improve organic search ranking through data-driven keyword research and listing enhancements

Partner with ops to systematically A/B test product titles, bullet points, imagery, A+ Content, and pricing to identify the highest-performing variations

Analyze media performance at a granular keyword level, and analyze bid optimization, budget allocation, and campaign structure

Report on media effectiveness, clearly attributing advertising performance to overall sales growth and profitability

Partner with head of growth to closely manage media agency and provide timely and relevant guidance to improve performance

Qualification

Amazon AdvertisingData AnalyticsPerformance OptimizationMicrosoft ExcelPower BIE-commerce ExperienceData-Driven MindsetAnalytical SkillsProblem Solving

Required

Minimum of 3 to 5 years of experience in a highly analytical e-commerce role with a specific focus on managing and optimizing Amazon performance

Demonstrated mastery of the Amazon Advertising console with a proven track record of managing significant monthly ad spends and delivering strong ROAS

Exceptional ability to work with and manipulate large datasets. Advanced proficiency in Microsoft Excel (Pivot Tables, VLOOKUP, etc.)

Demonstrated experience of 2+ years with Power BI as a consumer and a developer of reports

Hands-on experience with advanced Amazon analytics and advertising tools (e.g., Perpetua, Pacvue, Helium 10, Jungle Scout, Intentwise)

Data-Driven Entrepreneurial Mindset: A genuine passion for using data to solve problems and entrepreneurial attitude of getting things done

Bachelor's degree in Marketing, Economics, Statistics, Business, or a related quantitative field is strongly preferred