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Wrapbook · 11 hours ago

Senior Account-Based Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $174K/yr

4+ years exp

Wrapbook is a smart platform that simplifies production payroll and accounting. They are seeking a Senior Account-Based Marketing Manager to develop and execute strategic marketing initiatives aimed at generating a high-quality pipeline and accelerating revenue growth through targeted ABM campaigns.

Computer Software

Growth Opportunities

Responsibilities

Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals

Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod)

Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline

Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging

Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders

Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging

Assist in optimizing ABM budget to ensure maximum ROI

Qualification

Account-Based MarketingDemand GenerationB2B SaaSMarketing AutomationAnalytical SkillsCollaborationCommunication Skills

Required

4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers

Dedicated experience executing high-impact, high-touch ABM campaigns

Comfort using first and third-party intent data to inform account strategies

Strong analytical skills and comfort monitoring and reporting on performance metrics

Ability to manage multiple initiatives simultaneously in a fast-paced startup environment

Highly collaborative, effective communication skills, and the ability to translate insights into action

Preferred

6sense, Demandbase, Bombora, or similar buyer-intent platform is a plus but not required

Benefits

Unlimited Paid Time Off

Work from anywhere in Canada and USA

Health and Dental benefits

Up to $1,500 USD/ $2,025 CAD towards IT set up for your home

Up to 2% matching RRSP / 401K

Learning and Development opportunities

Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Company

Wrapbook

Glassdoor4.5

Wrapbook is the next standard in production payroll and accounting—a force multiplier that empowers finance teams in film, TV, commercials, and other media to accomplish more, faster, with greater data integrity.

Founded in 2018

New York, US

51-200 employees