System1 · 2 months ago
General Manager, Lead Generation
Los Angeles, CA
Full-time
Onsite
Director/Executive
$220K/yr - $280K/yr
7+ years expSystem1 is launching a new lead generation business to diversify its revenue streams beyond Google. The founding General Manager will define strategy, build operations, and scale the business to profitability, effectively acting like a CEO within the established company's infrastructure.
AdvertisingAdvertising PlatformsContent CreatorsData VisualizationInformation TechnologyPredictive AnalyticsSoftware
Responsibilities
Define and execute the complete go-to-market strategy for a lead generation business
Identify target verticals, pricing models, and competitive positioning
Build financial models and set ambitious but achievable growth targets
Make all key strategic decisions on product direction and market approach
Operationalize every aspect of the business from the ground up—sales, operations, technology implementation, vendor relationships, compliance, and more
Design scalable processes and systems before you have a team to run them
Manage full P&L responsibility with targets for profitability and growth
Establish metrics, reporting frameworks, and operational dashboards
Recruit and build your team as the business scales and warrants investment
Define roles, responsibilities, and organizational structure from scratch
Create a culture of accountability, experimentation, and rapid iteration
Develop your future leaders as the business grows into a substantial organization
Shape product strategy based on market feedback and competitive landscape
Work with existing engineering and tech teams to leverage company infrastructure
Identify and evaluate partnership opportunities (supply and demand side)
Iterate quickly based on what's working and what's not
Qualification
Required
7+ years in lead generation, performance marketing, or related digital businesses
Proven track record building or scaling businesses from early stage (ideally $0-$10M+ revenue)
Deep understanding of lead gen economics: CPL, CPA, margin structures, quality metrics
Experience managing P&L and achieving profitability targets
Background in both strategy formulation and hands-on execution
You're comfortable with ambiguity and building when there's no roadmap
You can do the work yourself before you have a team to delegate to
You move fast, make decisions with incomplete information, and course-correct quickly
You've worn multiple hats before—you're not afraid of work outside your job description
You think like an owner, not just an operator
Strategic thinking with the ability to see around corners and anticipate market shifts
Financial acumen—you can build models, understand unit economics, and make data-driven decisions
Strong network in the lead generation ecosystem (buyers, sellers, technology providers)
Excellent communication skills for securing buy-in from leadership and cross-functional partners
Technical fluency to work effectively with engineering and product teams
Entrepreneurial fire—you're energized by building, not just managing
Resilience and grit—you've failed before and learned from it
High bias for action—you'd rather test and learn than analyze forever
Creative problem-solver who finds unconventional solutions
Self-awareness to know when to ask for help or bring in expertise
Benefits
Bonus
Equity
Benefits
Company
System1
System1 fuses technology and science to identify & unlock consumer intent.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$920MKey Investors
Cannae HoldingsBofA SecuritiesCourt Square Capital Partners
2022-01-28Post Ipo Equity· $250M
2022-01-28Post Ipo Debt· $400M
2022-01-28IPO
Leadership Team
Michael Blend
CEO & Co-Founder
Chuck Ursini
Co-Founder & Board Member
Recent News
2025-12-13
2025-12-13
2025-11-20
Company data provided by crunchbase