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Via · 5 hours ago

Event Marketing Associate

New York City

Full-time

Onsite

Entry Level

$65K/yr - $85K/yr

1+ years exp

Via is using technology to transform transportation around the world. As an Event Marketing Associate, you’ll play a key role in executing Via’s event and field marketing strategy, ensuring the seamless delivery of global events, webinars, and conferences.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Manage event logistics – coordinate booth registrations, swag, shipping, and logistics for trade shows, conferences, and brand activations

Optimize lead management – scrub, format, and upload contact lists; ensure accurate CRM and campaign tracking in Salesforce and Hubspot

Research industry opportunities – identify relevant conferences, speaking engagements, awards, and partnership opportunities to boost Via’s presence in the field

Support strategic event planning – assist in venue research, vendor coordination, and execution of large-scale events like summits and workshops

Leverage data for insights – track event performance, analyze engagement, and refine strategies for future activations

Qualification

Event planningCRM managementData analysisVendor coordinationCommunication skillsProblem solvingTeam playerTime management

Required

Minimum of 1-2 years of event experience – you've planned and executed events, and bonus points if you've coordinated tradeshows

A detail-oriented organizer – you excel at keeping track of logistics, deadlines, and materials to ensure smooth event execution

A proactive problem solver – you anticipate challenges and take initiative to address them before they become roadblocks

A data-driven marketer – you understand the importance of clean, structured data for effective event outreach and reporting

A strong communicator – whether it's coordinating with vendors, collaborating with sales, or drafting speaking proposals, you communicate clearly and professionally

An adaptable team player – you thrive in a fast-paced environment and are comfortable shifting priorities as needed

An excellent prioritizer – you know how to manage time and resources efficiently, ensuring the highest-impact projects get the attention they deserve without sacrificing quality