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Via · 2 days ago

Event Marketing Associate

New York City

Full-time

Onsite

Entry Level

$65K/yr - $85K/yr

1+ years exp

Via is a technology company transforming transportation globally, and they are seeking an Event Marketing Associate to execute their event and field marketing strategy. The role involves managing event logistics, optimizing CRM data, and enhancing industry presence to support demand generation efforts.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Manage event logistics – coordinate booth registrations, swag, shipping, and logistics for trade shows, conferences, and brand activations

Optimize lead management – scrub, format, and upload contact lists; ensure accurate CRM and campaign tracking in Salesforce and Hubspot

Research industry opportunities – identify relevant conferences, speaking engagements, awards, and partnership opportunities to boost Via’s presence in the field

Support strategic event planning – assist in venue research, vendor coordination, and execution of large-scale events like summits and workshops

Leverage data for insights – track event performance, analyze engagement, and refine strategies for future activations

Qualification

Event planningCRM managementData analysisVendor coordinationCommunicationProblem solvingTeam playerTime management

Required

Minimum of 1-2 years of event experience – you've planned and executed events, and bonus points if you've coordinated tradeshows

A detail-oriented organizer – you excel at keeping track of logistics, deadlines, and materials to ensure smooth event execution. You love being ahead of every deadline

A proactive problem solver – you anticipate challenges and take initiative to address them before they become roadblocks

A data-driven marketer – you understand the importance of clean, structured data for effective event outreach and reporting

A strong communicator – whether it's coordinating with vendors, collaborating with sales, or drafting speaking proposals, you communicate clearly and professionally

An adaptable team player – you thrive in a fast-paced environment and are comfortable shifting priorities as needed

An excellent prioritizer – you know how to manage time and resources efficiently, ensuring the highest-impact projects get the attention they deserve without sacrificing quality