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Blades Direct · 3 months ago

Creative Marketing & Social Media Manager

Coconut Creek, FL

Full-time

Onsite

Mid Level

Blades Direct is a fast-growing leader in the diamond blade and construction equipment industry, seeking a Creative Marketing & Social Media Manager to enhance their brand through engaging content and community building. The role involves hands-on creativity, managing social media, and collaborating with the E-Commerce department to drive online sales and brand growth.

ConstructionE-CommerceIndustrial

Responsibilities

Creative Content: Design eye-catching graphics, videos, and print materials (social posts, email campaigns, posters, flyers) that keep Blades Direct on-brand

Social Media Management: Build and manage shops on Instagram, TikTok, Facebook, Linkedin ETC. Create content that drives sales and sparks engagement

Community Engagement: Reply to DMs, comments, and messages, schedule appointments, and manage brand outreach to contractors and partners

Trends & Growth: Stay on top of social media and marketing trends to keep us fresh, relevant, and one step ahead of the competition

Video Marketing: Produce short-form content (Reels, TikToks, YouTube Shorts) showcasing installs, products, Free Saw Friday hype, and customer testimonials

Ambassador & Influencer Programs: Build partnerships with contractors and industry influencers, launch referral and ambassador programs, and grow our brand visibility

User-Generated Content: Run contests, create branded hashtags, and feature customer installs across our platforms

Email & SMS Marketing: Develop automated campaigns (cart recovery, promos, loyalty rewards, newsletters) to keep customers engaged

Collaboration: Partner with our SEO/Analytics lead to align content with performance data and campaign insights — creativity + strategy working together

Events & Partnerships: Support trade shows, local contractor events, and co-branded promotions with manufacturers we carry

Qualification

Creative content designSocial media managementVideo marketingEmail marketingCommunity engagementCommunicatorVideo creation skillsCreative thinkerOrganized self-starterCollaboration skills