Battle Creek Games ยท 3 months ago
User Acquisition Manager
United States
Full-time
Remote
Mid Level
3+ years expBattle Creek Games is a studio known for hit mobile titles like Offroad Outlaws and No Limit Drag Racing 2. They are seeking a User Acquisition Manager to own campaigns across their portfolio, diving deep into optimizations and testing new channels to drive growth and engagement for their games.
Computer Games
Responsibilities
Plan, launch, and optimize UA campaigns across major paid channels, including self-attributing networks, SDK networks, and programmatic DSPs
Drive performance in emerging channels such as Rewarded CPE, Re-engagement and CTV
Manage campaigns across multiple titles in the portfolio, ensuring each game scales efficiently
Proactively test new partners, channels, and optimization strategies to stay ahead of the curve
Leverage subscription monetization models to diversify growth
Build and maintain strong relationships with key media partners, negotiating opportunities to expand reach and efficiency
Partner with producers, creative teams, and analysts to align UA strategies with in-game KPIs and monetization goals
Act as an advocate for UA within Battle Creek Games, driving forward key initiatives and knowledge sharing
Use attribution platforms (AppsFlyer) and analytics tools (e.g., Metabase) to evaluate campaign performance
Monitor and optimize toward ROAS and lifetime value
Share insights internally to fuel a culture of data-driven decision-making and continuous improvement
Work directly with the Director of Performance Marketing to design and execute innovative growth strategies
Experiment with new hypotheses for scaling our games, balancing paid and organic efforts
Contribute ideas that challenge the status quo and inspire new approaches
Qualification
Required
3 - 5 years of experience in mobile user acquisition, performance marketing, or media buying (gaming experience strongly preferred)
Hands-on experience running UA campaigns on Facebook, TikTok, Google Ads, and SDK/programmatic networks
Solid grasp of ASO best practices and how they impact UA funnels
Strong working knowledge of attribution and ad analytics platforms
Proven ability to manage and optimize budgets with a focus on ROAS
Proficiency in Excel/Google Sheets; SQL familiarity a plus. Comfort with AI tools to improve efficiency
Excellent communication and collaboration skills
Preferred
Passion for games, especially free-to-play mobile titles
Experience with subscription models
A love of motorsports and racing games
Benefits
Health insurance
Paid time off
Flexible work options
Company
Battle Creek Games
Battle Creek Games is a leader in mobile gaming, proudly creating experiences that engage millions of players worldwide every day.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase