Arrow Electronics ยท 2 days ago
Global Marketing Strategist - Citrix
Parsippany, NJ
Full-time
Hybrid
Senior Level
$90K/yr - $132K/yr
5+ years expArrow Electronics is seeking a Global Marketing Strategist for Citrix to oversee marketing strategy development and campaign execution. The role involves collaborating with global teams to develop and implement marketing plans that increase market share and visibility while managing the marketing budget and analyzing campaign effectiveness.
ConsultingElectrical DistributionElectronicsHardwareManufacturingProfessional ServicesService IndustrySoftwareTechnical SupportVirtualization
Responsibilities
Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities
Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers
Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively
Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders
Uses advanced understanding of Citrix go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers
Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team
Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth
Manages and governs regional marketing campaign budget requests. Governs and approves spend of marketing budgets to regional and partner marketing plans, ensuring plans sit within global frameworks and align to business plans
Qualification
Required
5 to 7 years of global marketing experience
Minimum 3 years of experience in strategic marketing plan creation
Experience in the IT sector is required
Experience in developing demand generation programs to multi-persona buying groups
Experience developing multi-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques
Experience in developing marketing plans both to and through channel ecosystem partners
Team player, with strong interpersonal service skills
Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
Strong writing, presentation and communication skills
Proficient in Microsoft Office products
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
And more!
Company
Arrow Electronics
Arrow Electronics designs, manufactures and distributes electronic components for industrial and commercial sectors. It is a sub-organization of Arrow Electronics.
10001+ employees
H1B Sponsorship
Arrow Electronics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (54)
2024 (38)
2023 (50)
2022 (68)
2021 (62)
2020 (86)
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Raj Agrawal
Chief Financial Officer
Chuck Kostalnick
SVP, Chief Strategic Business Development Officer
Recent News
2026-01-15
2026-01-15
2025-12-09
Company data provided by crunchbase