DoorDash · 2 days ago
Senior Manager, Consumer Integrated Marketing - New Verticals Habituation and Affordability
Sunnyvale, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$150K/yr - $220K/yr
8+ years expDoorDash is a technology and logistics company focused on empowering local economies. The Senior Manager, Consumer Integrated Marketing will lead strategies for increasing customer engagement and retention in DoorDash's New Verticals, overseeing the development of marketing campaigns and collaborating with cross-functional teams to drive business impact.
AppsDeliveryE-Commerce PlatformsFood DeliveryOnline Portals
Responsibilities
Own the Habituation and Affordability vision: Define the strategy, goals, and roadmap for driving repeat engagement and communicating DoorDash’s value proposition across New Verticals
Lead integrated go-to-market planning: Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels
Act as the voice of the customer: Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps
Partner cross-functionally: Serve as the “hub” within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while aligning with Product, Strategy & Ops, Analytics, and Finance on business objectives
Balance growth and efficiency: Develop acquisition and retention strategies that maximize impact within set budgets, leveraging experimentation, testing, and performance analysis
Build and lead a high-performing team: Manage and mentor a team of three, fostering curiosity, collaboration, and accountability
Stay ahead of the curve: Track key metrics, cultural trends, and competitive insights to evolve how DoorDash shows up for customers in value and habit-building moments
Qualification
Required
8+ years of marketing experience in a corporate or startup environment, ideally within tech, eCommerce, or CPG across corporate and startups
Fluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth
Proven success driving retention and customer engagement, with experience in lifecycle, growth, or value-based marketing
A strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable business outcomes
Experience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaigns
Exceptional cross-functional influence, with the ability to build alignment and drive execution without direct authority
A creative, collaborative problem-solving approach — you thrive in ambiguity, think like a GM, and love solving for 'why' before the 'what.'
A bias for action and ownership — you're dependable, self-directed, and skilled at prioritizing impact in a fast-paced environment
2+ years of people leadership experience, with a passion for developing and mentoring high-performing marketers
Education: Bachelor's degree required; MBA preferred
Must be comfortable regularly exercising discretion and independent judgment in performing job duties, including evaluating options, making informed decisions, and determining appropriate courses of action within the scope of assigned responsibilities
Preferred
Bonus: Experience in paid marketing, SEO/SEM, or lifecycle optimization
Benefits
401(k) plan with employer matching
16 weeks of paid parental leave
Wellness benefits
Commuter benefits match
Paid time off
Paid sick leave in compliance with applicable laws
Medical, dental, and vision benefits
11 paid holidays
Disability and basic life insurance
Family-forming assistance
Mental health program
Company
DoorDash
DoorDash is a food delivery platform that connects customers with local and national businesses. It is a sub-organization of DoorDash.
10001+ employees
H1B Sponsorship
DoorDash has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (530)
2024 (510)
2023 (413)
2022 (612)
2021 (439)
2020 (126)
Funding
Current Stage
Public CompanyTotal Funding
$5.22BKey Investors
Durable Capital PartnersT. Rowe PriceDarsana Capital Partners
2025-05-27Post Ipo Debt· $2.75B
2020-12-09IPO
2020-06-11Series H· $400M
Leadership Team
Tony Xu
CEO and Co-founder
Stanley Tang
Co-Founder / Chief Product Officer
Recent News
Business Insider
2026-01-07
2026-01-07
Deli Market News
2026-01-07
Company data provided by crunchbase