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Knowledge Road · 2 months ago

Growth Marketing Specialist

Manhattan, NY

Full-time

Onsite

Entry, Mid Level

$20/hr - $30/hr

2+ years exp

Knowledge Road Education is dedicated to supporting schools and families by providing high-quality special education and therapy services. They are seeking a Growth Marketing Specialist to manage paid advertising campaigns and optimize conversion funnels across multiple platforms, requiring strong analytical skills and hands-on experience with digital advertising.

EducationSpecial EducationTutoring

Responsibilities

Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta, TikTok, and Reddit

Build and test landing pages and funnels to maximize conversion rates for school partnerships and family outreach

Set up and manage email marketing automation sequences in Salesforce Pardot and Marketing Cloud

Conduct A/B tests on ad creative, landing pages, and email campaigns

Monitor campaign performance using Google Analytics and platform-specific dashboards

Manage advertising budgets and maintain target cost-per-acquisition goals

Create performance reports with actionable insights and recommendations

Qualification

Paid digital advertisingGoogle AdsGoogle AnalyticsSalesforce PardotA/B testingConversion rate optimizationEmail marketingAnalytical skillsMarketing automationCustomer acquisition costs