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Atticus · 7 hours ago

Growth Lead

Los Angeles, CA

Full-time

Hybrid

Mid Level

$130K/yr - $155K/yr

3+ years exp

Atticus is a leading platform connecting people with disabilities to government benefits and helping victims of accidents and misconduct get compensation. The Growth Lead role involves innovative marketing strategies to grow the number of clients served, managing campaigns, analyzing data, and collaborating with product teams to enhance client experiences.

LegalSocial Assistance

Responsibilities

Fully own your marketing channels through monthly estimates planning, weekly budget optimization with a ROAS lens, and launching strategic tests based on your roadmap

Evaluate new marketing channels through market research and informational interviews, and make an experimentation plan to test the most promising channel

Set a rigorous bar for onboarding and/or managing media buyer agencies and contractors, helping them set their weekly strategic priorities and navigate roadblocks while evaluating their performance against our benchmarks

Work with Product and Engineering teams to create client product experiences that meet the unique needs of our audience, including designing and building landing pages across our paid channels

Analyze segment-specific performance across new creatives, draw conclusions from your work, and write and pitch new briefs to the Creative team based on your insights to fuel even higher-performing ads to be filmed

Conduct market research for your channels (including keyword research, competitive analysis, and audience targeting) to identify growth opportunities, mitigate risks, and drive data-driven innovation through constant performance measurement tests (e.g., incrementality testing, attribution modeling, lift analysis)

Qualification

Digital advertising experienceData analytics proficiencyGoogle AnalyticsLookerSQLGoogle Tag ManagerPaid media campaignsTeam culture buildingAmbitious self-starterStrategic thinkingCommunication skills