Neighborly® · 3 months ago
Sr. Manager, Marketing
Irving, TX
Full-time
Onsite
Senior LevelNeighborly is a hub of service brands that connects customers to top-notch local experts for home and business services. The Sr. Manager, Marketing will develop and implement comprehensive marketing programs and lead local performance marketing efforts to support franchise owners in growing their businesses.
Business DevelopmentFranchiseManagement ConsultingService Industry
Responsibilities
Develop and implement comprehensive marketing programs, seasonal campaigns and tactics that align with brand strategy and industry trends, while activating marketing experiences along the consumer journey
Work with our agency of record to drive breakthrough creative initiatives to enhance brand identity, consumer experiences, and brand innovation
Manage the National Ad Fund and evaluate marketing investments and programs based on business objectives and target consumer segments to optimize resource allocation and ROI for assigned brands
Lead individual local performance marketing efforts, with effective group and 1:1 coaching, to optimize local marketing programs and support franchise owners in growing their businesses
Develop and oversee execution of integrated annual marketing plans, customized for each franchise owner, with channel/tactic mix, and preferred programs/vendors that align with customer journey and marketing funnel stages
Oversee the onboarding and successful ramp of new franchise owners to break-even, with recurring local performance marketing coaching
Manage and mentor dedicated local performance marketing team member(s), guiding them to deliver on our marketing mission and NEI vision
Leverage resources across the Marketing Center of Excellence teams (i.e., Digital, PR, CRM, Creative, Analytics), cross-functional partners (Franchise Development, IT, Legal, Accounting), and external resources (agencies, vendors) to execute the marketing strategy
Oversee development of marketing content for brand conferences, meetings, and other key events, including monthly e-newsletter and the training and communication platforms
Lead the marketing presentation for franchise advisory council meetings, town halls and other key franchise facing events
Report on the performance of national and local marketing efforts, assessing ROI/ROAS and KPIs. Coordinate any subject matter expert support and alignment for presentations and communication
Recommend and initiate brand research projects to ground key insights and drive continuous improvement
Oversee new and ongoing marketing and advertising activities, aligning key stakeholders around brand direction and decisions
Qualification
Required
Experience leading marketing for a Brand delivering greater than $1 million
Experience managing a marketing budget, both National Ad Fund and Local Marketing Investment of $2 million; or overall top-line Revenue of greater than $25 million
Proven experience in developing high-performing teams and executing marketing programs to drive results
Experience building annual, strategic marketing plans grounded in consumer insights
Experience managing the development of brand creative assets with agency partners or inhouse creative team
Strong track record delivering results in a high-growth environment, with the ability to interpret, analyze, and present metrics and trends
Building, optimizing and managing budgets
Deep knowledge of Google Ads, specifically PPC/paid search
Exceptional Excel skills and comfortable working with large amounts of data
Ability to translate large amounts of raw data into actional insights
Bachelor's degree in Marketing or related field
Ability to work Monday-We
Ability to travel up to 25%
Benefits
Check out our benefits offerings here:
Equity and bonus opportunities
Company
Neighborly®
Neighborly brands repair, maintain, and enhance properties — to make life easier and more enjoyable for homeowners.
Founded in 1981
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-07-09Acquired
Leadership Team
Michael A Davis
Chief Executive Officer
Mike Bidwell
President and CEO
Recent News
2025-05-20
2023-10-16
Company data provided by crunchbase