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Darkroom · 2 months ago

Director, Growth Strategy

New York, NY

Full-time

Onsite

Director/Executive

10+ years exp

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. As a Director of Media Strategy, you will manage a portfolio of brands, developing integrated growth strategies and leading teams to drive client success through effective marketing and financial management.

AdvertisingBrand MarketingConsultingDigital MarketingMarketingWeb DesignWeb Development

Responsibilities

Develop integrated growth strategies that deliver millions in yearly growth for clients

Developing campaigns where all marketing channels are working together and be able to clearly articulate overall themes as well as trends across the paid media plan

Work on financial projections, budgets, P&L, and other financial documents to be shared internally, with the client, and used as a north star for work

Work with our data team to deliver financial projections, customer cohort analyses, and media plans

Work with Darkroom Finance team to project client spend and increase it based on performance

Leverage these data insights to develop unique marketing strategies across various industries

Lead multiple teams of designers, paid acquisition marketers, retention marketers, and data analysts across the globe for your client portfolio

Work with Darkroom success to develop fractional and dedicated marketing org charts based on client needs

Qualification

DTC marketing expertisePaid media strategyP&L managementE-commerce funnel constructionFinancial projectionsClient relationship managementData analysisTeam leadershipProject managementCommunication skillsAdaptability

Required

10+ years of paid media experience with a minimum of 7 years in DTC or E-Commerce

You are a master of the DTC P&L and are comfortable engaging in discussions around contribution margin, new customer revenue, and repeat revenue

You understand revenue is a derivative of AOV, CVR, CPM, Traffic and can articulate this in a marketing pro-forma

You have a great willingness to understand (and master) how integrated paid media drives growth impact on the other channels (Amazon, Retail), not just DTC

You are a master of constructing e-commerce funnels that include irresistible offers, healthy AOV, and speak to the UVPs of a product

You can build creative strategies off these funnels and communicate them clearly to the client

You are excited by complex challenges that require innovative marketing strategies to unlock scale

Your 5-10 year plan has you becoming a CMO or CEO of your own brand

You are excited by the challenge to work at the intersection of growth marketing, creative advertising, and financial analysis

You have an acute attention to detail and are capable of project managing large teams with various functions

You are able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation

You are not afraid to be a leader and deliver thoughtful direction that keeps projects on track

You are proficient in financial projections, dealing with P/Ls, and holding your own with Private Equity firms, CEOs, CFOs, or a management team when challenged to defend your strategies surrounding marketing movements and paths to scale

You are excited to work with innovative data models that give you unique insights into product, customer, and marketing data

You thrive on this data to develop new strategies

Know the entire acquisition marketing landscape, and have a perspective on how to build world-class campaigns in today's changing landscape

This includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies

You like building teams and are comfortable being the quarterback, directing retention, paid media, creative, and data teams in harmony to deliver efficient growth

Experience in online sales channel strategies; Shopify, Amazon, third-party fulfillment, and wholesale

You understand media measurement and the differences between MTA, MMM, and In Platform attribution

Benefits

Work-Life Balance: We recognize that time away from work is essential for growth and well-being. Our generous paid time off policy ensures you have the time you need to maintain a healthy work-life balance and perform at your best.

Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.

Generous Quarterly Bonuses: Your productivity directly translates to your compensation. We offer a competitive quarterly bonus structure that is both substantial and customized to your role, ensuring your hard work is consistently and generously rewarded.

Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.

Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.