Meter · 2 months ago
Growth Marketing Manager, Paid Social
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$130K/yr - $175K/yrMeter is a company focused on building better networks and enabling businesses to efficiently manage their connectivity needs. They are seeking a Growth Marketing Manager, Paid Social to optimize paid social campaigns across various platforms, drive lead generation, and enhance brand awareness.
Information TechnologyInternetIT InfrastructureSoftware
Responsibilities
Own the relentless optimization of our campaigns across LinkedIn, Reddit, and other channels, ensuring we get the most from every dollar invested
Refine audience targeting, bidding strategies, and creative testing across platforms
Work closely with RevOps and vendor partners to ensure the user journey is trackable, reporting is clear, and automations between ads, web, and email are delivering qualified leads
Audit all active paid social campaigns and user journeys - from ad impression to form-fill - to identify optimization recommendations
Implement adjustments that reduce cost-per-lead by 25%, while improving click-through and engagement rates to drive higher-quality traffic to our site
Launch experiments that reflect segmented audience needs (by industry, title, behavior)
Drive consistent delivery of 200+ high-intent leads per month, while holding to a competitive cost-per-acquisition
Expand influence across upper-funnel channels to improve brand awareness and increase direct and organic lift
Showcase how our paid social strategy is a competitive advantage - with aligned ad targeting, messaging, landing experiences operating as one connected path for the user
Increase monthly qualified lead volume by 30% within six months
Improve multi-platform efficiency (Reddit, LinkedIn, Meta) by reducing audience overlap and driving a 20% lift in engagement from coordinated cross-channel targeting
Surface 3+ high-impact insights per quarter where paid social strategy leads to improvements in adjacent channels (e.g. landing page conversion, increased email engagement, or better attribution clarity)
Activate changes based on Friday’s analytical reviews: adjusting bids, refining audience segments, and launching new creative before the competition is awake
Test creative, evolving targeting, and working to improve lead quality and handoffs
Dig into performance trends, identifying what’s working (and what’s not), and aligning with leadership on future growth priorities
Spend 60% of your time hands-on optimizing campaigns, 30% analyzing data and reporting insights, and 10% communicating how marketing efforts are driving revenue
Evolve into the owner of our multi-channel attribution – connecting the dots between awareness, engagement, and revenue with clarity and confidence
Spot emerging platforms before the competition, and become Meter’s go-to expert for reaching and converting high-value audiences
Shape how we allocate our multi-million dollar marketing budget across channels
Qualification
Required
Hands-on B2B demand generation experience – whether at an agency or in-house, and understand the nuances of long sales cycles and complex buyer journeys
Adept at making in-platform optimizations, adjusting bids, building audiences, and testing new approaches to improve cost-efficiency and conversion
Relentlessly curious about what's working, what's not, and how to improve it—bringing in insights to inform smarter in-platform decisions
Enjoy collaborating with RevOps, Sales, and external partners to improve targeting, segmentation, and lead quality
Think across platforms, not just within them – optimizing Reddit, LinkedIn, and Meta as a connected system, not standalone channels
Benefits
Eligible to participate in Meter's equity plan
Company
Meter
Meter provides managed network services with proprietary hardware and software, simplifying IT and connectivity.
Founded in 2015
51-200 employees
H1B Sponsorship
Meter has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (1)
2023 (4)
2021 (2)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$255MKey Investors
General CatalystSam AltmanSequoia Capital
2025-06-12Series C· $170M
2024-02-12Series B· $35M
2022-05-23Series B· $38M
Leadership Team
Andrew Archibald
Executive Operations + EA to CEO and President
Christina Leupp
Chief Marketing Officer
Recent News
Company data provided by crunchbase