Apply on Employer Site

Duravant · 3 weeks ago

Director of Marketing Operations

Downers Grove, IL

Full-time

Onsite

Lead/Staff, Director/Executive

$130K/yr - $185K/yr

5+ years exp

Duravant is a global engineered equipment company with over 100 years of operating history, known for delivering trusted process solutions. The Director of Marketing Operations & Communications will lead marketing strategy and execution for Duravant’s Protein Processing Operating Group, driving growth through effective marketing operations and communications.

Machinery ManufacturingManufacturing

Hiring Manager

Jena Mahal

Responsibilities

Defines annual marketing operations and communications priorities, and establishes the annual marketing plan and budget

Sets clear performance expectations and KPIs for the marketing team, aligning daily execution with monthly, quarterly, and annual objectives

Owns lead generation strategy through outbound campaigns, lead capture, and nurturing programs to generate Marketing Qualified Leads (MQLs). Monitors and evaluates campaign performance, establishes benchmarks, develops reports, and tracks ROI

Oversees development of marketing communications content and assets across brands, including collateral, training tools, whitepapers, advertising, PR, social media, websites, videos, email marketing, and other sales enablement tools

Leads digital strategy for all websites, social media, and online channels across Operating Companies and brands. Oversees content strategy and development

Captures and analyzes market intelligence and voice-of-customer insights to inform business growth strategies and stay ahead of industry trends

Owns the global tradeshow strategy for the Operating Group — from objectives and space planning to exhibit design and execution — ensuring maximum engagement and ROI through pre-, during-, and post-show initiatives

Partners with Product Managers to support new product development and commercialization plans

Supports M&A integration activities, including onboarding newly acquired Operating Companies into marketing processes and systems

Qualification

Marketing OperationsLead GenerationDigital StrategyMarketoSalesforce.comIndustrial MarketingMarket IntelligenceLeadership ExperienceCommunication Skills