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Sia Experience · 2 months ago

Paid Social Media Strategist

48 Wall St, New York, NY 10005, USA

Full-time

Hybrid

Mid Level

$110K/yr - $130K/yr

Sia is a next-generation global management consulting group, and they are seeking a Paid Social Media Strategist to drive the strategy and execution of paid campaigns across various digital platforms. This role requires critical thinking and collaboration with multiple teams to optimize campaigns and connect paid media performance to business growth.

AdvertisingCreative AgencyMarketing

No H1B

Responsibilities

Own the strategy for paid media campaigns across search, social, and app channels, ensuring alignment with client business objectives across regions and lines of business

Lead paid social growth campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, and emerging platforms — optimizing toward CPA, ROAS, ROI, and acquisition KPIs

Collaborate with Ad Tech and Product partners to design and scale automation and optimization frameworks using tools such as Meta APIs, Smartly, and custom-built solutions

Continuously identify opportunities to design and run A/B tests, expand campaigns beyond maintenance mode, and unlock new efficiencies and growth levers

Work with creative, analytics, and account teams to integrate paid media seamlessly into broader campaigns and client strategies

Translate performance data into actionable insights, explaining not just what happened but why — and how we can do more, better

Qualification

Paid media strategyA/B testingPerformance marketingMeta APIsCampaign optimizationAnalytical storytellingProactive problem-solvingInnovationCross-functional collaboration

Required

Campaigns consistently meet or exceed performance benchmarks across channels, including app-based performance marketing environments

Multi-million dollar paid social budgets are paced accurately, optimized effectively, and connected to business outcomes

A/B testing frameworks are embedded across channels, producing learnings that guide creative, messaging, audience segmentation, and bidding strategies

Reporting provides clear insights, actionable recommendations, and a forward-looking roadmap for growth

Automation and optimization frameworks improve efficiency and scalability, enabling stronger client outcomes with fewer manual touchpoints

Clients and internal teams view you as a trusted strategist — someone who brings proactive, innovative solutions to both immediate and long-term challenges

Campaign roadmaps demonstrate ongoing learning, iteration, and curiosity that keep SiaX and our clients ahead of platform shifts and industry trends