Apply on Employer Site

Curaleaf · 2 months ago

Regional Activation Manager

Bellmawr, New Jersey

Full-time

Onsite

Mid Level

$90K/yr - $100K/yr

4+ years exp

Curaleaf is a leading global cannabis provider committed to quality and innovation. The Regional Activation Manager will drive localized marketing initiatives to support sales teams, collaborating with national brand teams to ensure brand execution and compliance in a highly regulated industry.

Alternative MedicineCannabisHealth CareMedical

Responsibilities

Execute national and regional marketing plans, tailoring them to local market dynamics and regulations

Manage activation calendars, track execution, and distribute promotional materials across the region

Manage incoming field requests for assets (digital, POS, etc.)

Lead merchandising and POS execution, ensuring brand consistency

Plan and manage local events, pop-ups, and demos; oversee regional budgets

Coordinate event calendars and ensure flawless activation

Partner with sales, marketing, and compliance teams to achieve regional goals

Serve as a brand expert and uphold brand standards across all initiatives

Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support

Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy

Qualification

Field marketing experienceEvent planning expertiseBrand managementDigital platform managementOrganizational skillsPassion for cannabisCreative mindsetCollaboration skills