Samsara · 1 week ago
Director, Customer Lifecycle Marketing
United States
Full-time
Remote
Director/Executive
$136K/yr - $242K/yr
10+ years expSamsara is the pioneer of the Connected Operations™ Cloud, enabling organizations to harness IoT data for improved operations. As the Director of Customer Lifecycle Marketing, you will lead the global strategy for engaging and growing customers, guiding a team to enhance customer value and loyalty through data-driven frameworks and scalable programs.
Business IntelligenceCloud Data ServicesInternet of ThingsSaaSSoftware
Responsibilities
Translate strategy into executional excellence: Turn Samsara’s lifecycle vision into coordinated, measurable programs that deliver customer and business impact across key stages of the journey
Elevate customer marketing maturity: Introduce new frameworks, tools, and workflows that enable the team to deliver personalized, insight-driven engagement at scale
Drive alignment and collaboration: Partner closely with leaders across Marketing, Product, Customer Outcomes, and Sales to embed lifecycle thinking into broader go-to-market initiatives and shared growth objectives
Empower and develop your team: Build a culture of accountability, innovation, and continuous improvement across your team of lifecycle marketers. Coach them to operate strategically, experiment confidently, and deliver with excellence
Strengthen data-driven decision making: Partner with Marketing Operations and Analytics to translate engagement and retention data into actionable insights that guide prioritization and continuous program improvement
Advocate for the customer voice: Leverage insights from data, feedback, and experience to shape strategies, ensuring Samsara’s marketing efforts continuously reinforce value realization and long-term loyalty
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Qualification
Required
10+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech companies
4+ years of people leadership experience managing multi-disciplinary teams or multiple workstreams
Proven success defining and executing global lifecycle strategies that drive measurable impact on customer retention and expansion
Strong analytical acumen and comfort with lifecycle analytics tools (Iterable, Gainsight, Salesforce, Tableau, Databricks, or similar)
Executive communication skills — able to influence cross-functional stakeholders and synthesize insights into clear strategic recommendations
Experience balancing strategic vision with operational execution in complex, fast-paced organizations
Bachelor's degree required; advanced degree or equivalent experience preferred
Preferred
A growth mindset grounded in experimentation, with a track record of moving fast, testing boldly, and scaling what works
Proven success driving measurable business impact through lifecycle programs tied to revenue metrics such as NRR, CLTV, and expansion
Deep fluency in customer data and behavioral insights, with the ability to translate analytics into cohesive, cross-channel engagement strategies
A passion for building systems, teams, and cultures that balance analytical rigor with creativity, thriving in ambiguity while driving clarity and structure
Comfort operating in ambiguity — prioritizing ruthlessly, balancing creativity with precision, and bringing structure to complex challenges
Benefits
Health benefits
Remote and flexible working
Company
Samsara
Samsara is digitizing the world of physical operations.
1001-5000 employees
H1B Sponsorship
Samsara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (53)
2023 (59)
2022 (70)
2021 (1)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$930MKey Investors
General CatalystAndreessen Horowitz
2021-12-15IPO
2020-09-24Secondary Market
2020-05-20Series F· $700M
Leadership Team
Sanjit Biswas
CEO
Ben Calderon
CTO - Hardware & Operations
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase