Sweatpals · 2 months ago
Senior Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level
$100K/yr - $140K/yr
5+ years expSweatpals is on a mission to help people build real connections through movement and empower fitness entrepreneurs. The Senior Lifecycle Marketing Manager will own activation, onboarding, and retention for users, focusing on creating effective communication strategies that enhance user engagement and community connections.
CommunitiesFitnessMobile AppsWeb AppsWellness
Responsibilities
Own the full lifecycle for Pals and Hosts across email, push, SMS, and in-app messaging
Build onboarding flows that drive first RSVP and first host event
Create segmentation, behavioral triggers, and win-back journeys across the user lifecycle
Improve activation and retention through CRM experiments, personalization, and continuous optimization
Partner with Product and Support to reduce friction and accelerate time-to-first-value
Analyze lifecycle performance and iterate based on insights (activation %, repeat RSVP %, churn signals, NPS)
Collaborate with Product, Engineering, and our AI team to deliver personalized, dynamic user journeys at scale
Own lifecycle strategy end-to-end, ensuring our Pals and Hosts feel supported, successful, and motivated to return
Qualification
Required
5+ years of experience in lifecycle, CRM, retention, or growth roles, ideally in a fast-paced consumer or marketplace environment
Deep expertise in segmentation, automation, experimentation, and behavior-based lifecycle strategy
Fluent in tools like Customer.io, Hightouch, Braze, HubSpot, Iterable, or similar
A strategic thinker who can design systems, not just campaigns — with a track record of improving activation, retention, and repeat behavior
A self-starter who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding or constant direction
Confident owning the lifecycle roadmap end-to-end — you can tell us what needs to happen, not wait to be told
Strong communicator and empathetic storyteller who can shape clear, supportive messaging for Pals and Hosts
Reliable, accountable, and consistent — you take pride in execution quality and hitting outcomes
Experience influencing Product, Engineering, and cross-functional partners to ship impactful lifecycle improvements
Comfortable operating as both a strategic leader and hands-on IC — willing to build, experiment, and iterate quickly
Startup-minded: scrappy, resourceful, and energized by ambiguity and fast growth
Company
Sweatpals
Sweatpals is a fitness experience marketplace and is pioneering what it coined as the 'Daylife' movement.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$15.95MKey Investors
Antler
2025-10-28Seed· $12M
2024-10-24Seed· $3M
2023-04-05Pre Seed· $0.25M
Leadership Team
Salar Shahini
Founder / CEO
Mandi Zhou
Co-founder, CPO
Recent News
globalventuring.com
2026-01-16
Business Insider
2026-01-06
Company data provided by crunchbase