Brand Strategy and Marketing Director jobs in United States
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Earthlite · 3 months ago

Brand Strategy and Marketing Director

positionVista, CA
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$125K/yr - $140K/yr
date7+ years exp

Earthlite is a global leader in the wellness industry, specializing in spa and massage products. The Director of Brand Strategy & Marketing will shape and execute brand strategies, ensuring alignment with company goals and enhancing the customer experience in the luxury wellness market.

FitnessHealth CareManufacturingWellness

Responsibilities

Lead the development and execution of brand strategy that aligns with business objectives, market opportunities, and consumer insights
Translate strategic plans into clear, actionable programs — including campaigns, partnerships, content initiatives, and GTM product launches
Define and refine brand & product positioning and value propositions, ensuring they stand out in a competitive marketplace
Oversee brand identity and communication standards, maintains consistency in messaging, design, and experience across all touchpoints
Drive integrated marketing initiatives in collaboration with creative, digital, and product teams to build awareness, engagement, and conversion
Monitor and manage brand equity and performance, using key health metrics to strengthen perception and loyalty
Leverage market data and consumer insights to guide strategy, product innovation, and campaign execution
Partner closely with Sales, Product Development, Digital, Creative, and Operations to ensure aligned and effective execution
Establish and report on KPIs to measure brand and campaign effectiveness, optimizing based on results
Drive operational excellence by streamlining workflows, enhancing agility, and ensuring scalable processes that reduce risk and inefficiency

Qualification

Brand strategy developmentLeadership skillsCommunication skillsMarket data analysisMicrosoft Office proficiencyAnalytical skillsTeam managementCreative thinkingPresentation skillsCollaboration

Required

Proven track record in developing and executing successful brand strategies that deliver measurable business outcomes
Strong leadership and team management skills with the ability to influence across functions
Exceptional communication, leadership, and presentation skills
Must have good computer skills and be familiar with the Microsoft Office package (Excel, Word, Power Point, Outlook, etc.)
Bachelor's degree in marketing, Business, Communications, or a related field
7-10 years of progressive experience in brand marketing, preferably in spa, beauty, wellness, or luxury consumer goods industries

Preferred

Master's degree in marketing, Business, Communications, or a related field

Benefits

Medical
Dental
Life Insurance
401(k) savings plan with a Company match
Paid Vacation
Holidays
Sick leave
401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance

Company

Earthlite

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Earthlite is the world’s #1 brand in massage, offering years of established expertise in wellness, spa, and medical equipment.
dateFounded in 1987
location
Vista, California, USA
people-size201-500 employees
web-link
https://www.earthlite.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Valesco Industries
2024-07-15Private Equity
2016-07-26Acquired

Leadership Team

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Christopher Lake
Chief Financial Officer
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