Ferrero · 2 weeks ago
Senior Trade Marketing Manager, Mainstream Chocolate & Kinder Joy
Parsippany, NJ
Full-time
Hybrid
Senior Level, Lead/Staff
$146K/yr - $195K/yr
8+ years expFerrero is one of the world’s largest sweet-packaged food companies, and they are seeking a Senior Trade Marketing Manager to lead the strategy for in-store activities for their Mainstream Chocolate and Kinder Joy brands. The role involves developing the Go-to-Market plan, managing in-store activity calendars, and collaborating with cross-functional partners to ensure effective retail execution.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Develop the in-store activity strategy to execute the brand strategy at retail
Develop the Go to Market plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP)
Create the KPI objectives aligned by Class of Trade trends and strategy
Work with Trade Business Intelligence to develop the Trade Investment strategy for the brand aligned to customer and brand strategy
Develop the in-store activity calendar by session / channel
Developing sales supporting tools (e.g. seasonal and everyday display catalogues)
Develop the in-store activity strategy for all Seasons across Kinder and FMC
Develop sales supporting tools to support the sell in of Seasons
Develop the in-store activity strategy and supporting tools for all Kinder Joy Variety Tentpoles
Monitor competitive activity to ensure external factors are incorporated into business plans
Responsible (with Marketing) for the development and execution in-store activations and POS
Partner with customer teams and Marketing to develop actionable plans to drive accelerated growth or improve profitability
Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities
Develop Un-filled display opportunities (Theaterization)
Work with Trade Business intelligence and revenue management to optimize Trade Spend Effectiveness by reviewing post promotional assessments and Return of Investment for trade spend lines
With Marketing proposes the Budget (volume and revenue) of the assigned brands
Provides input to the S&OP process on changes in distribution, promotion, and customer/channel strategy
Aligns with Marketing, Sales, Finance, and Trade Business Intelligence on the trade spend budget and promotion plan
Aligns with Shopper Marketing on the shopper marketing plans and eCommerce investment
Operates in accordance with Group guidelines to recruit, manage, motivate, coach and develop own staff
Develops a cohesive, aligned and motivated team with agreed and synergistic MBOs
Ensures 'people development plans' via training and performance development management
Maintains a succession plan to continually grow/upgrade the organization
Directs and maintains various activities designed to promote and maintain a high level of employee engagement
Qualification
Required
8-10 years relevant experience required in a CPG setting, with extensive sales experience
Multi-channel CPG experience including: C-store, Mass, Grocery, Dollar, e-Comm & EU Discounters
Significant experience of Brand / Trade / Customer Marketing, supporting delivery of effective JBP's
Bachelor's degree in a business/marketing discipline required
Inspirational leadership and man-management style that promotes teamwork and nurtures top talent
Strong communication skills with an ability to outline and reinforce the Group & Regional vision / strategy
Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
Commercially astute with strong business sense and excellent problem solving / analytical skills
Proficient in Microsoft Office, including the knowledge of Word, Excel, Power Point and Access
Management presentation competencies to effectively present key category insights in front of internal and external stakeholders
Candidates should possess strong collaborative capabilities, high integrity & ethics, and operate daily with the company's values in mind
Experience managing a team to deliver results
Line manager experience providing career development for team members
Global mindset; desire to build a successful career with a growing global company
Preferred
MBA preferred
Benefits
Health insurance
Retirement plans
Paid time off
Other benefits
Company
Ferrero
Ferrero is a confectionary manufacturer known for Tic-Tacs, Nutella, Kinder, and their Pralines.
10001+ employees
H1B Sponsorship
Ferrero has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2022 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$1B2023-06-06Debt Financing· $1B
Leadership Team
Lapo Civiletti
CEO
Recent News
2026-01-08
2025-12-17
Company data provided by crunchbase